Brand Tone

Passionate & Enthusiastic, Artisanal & Quality-Focused, Friendly & Approachable, Community-Oriented & Local, Innovative & Fresh

Brand Values

• •Uncompromising Quality: Using the best, sustainable, and local (where possible) ingredients, with no corner-cutting.
• •Fresh Inspiration: Believing ideas should be as fresh as their ingredients, constantly seeking new recipes and opportunities.
• •Human Touches that Elevate: Valuing details, care, and providing the best service alongside the best food.
• •Accessibility: Bringing "fine dining at home" and "out of this world sushi for out-of-town food lovers" to those in rural areas.
• •Sustainability: Sourcing ethically produced and sustainable products, with fresh fish suppliers holding MSC and Chain of Custody Certification.
• •Passion for Food: A genuine love for sushi and Asian cuisine is the foundation of the business.

Best Practices

• •Always Emphasize Quality and Freshness: Use descriptive words that highlight the premium nature of the ingredients and the skill of the chef (e.g., "artisan," "handcrafted," "Michelin-trained," "finest," "sustainable," "freshly prepared").
• •Maintain a Passionate and Enthusiastic Voice: Let the love for sushi and the commitment to their mission shine through. Use inviting and exciting language.
• •Be Personable and Relatable: While premium, the tone should remain friendly and approachable, reflecting the "human touches" value. Address the customer directly and warmly.
• •Highlight the "Sushi in the Sticks" USP: Continuously reinforce the unique selling proposition of bringing exceptional city-quality food to rural and underserved areas. This resonates with their target audience.
• •Showcase Community Connection: Regularly mention local partners, collection points, and the joy of serving their local communities. This builds trust and a sense of belonging.

Social Perception

High-Quality Provider, Convenient & Innovative Solution, Trustworthy & Reliable, A Treat/Premium Experience, Community Focused

Copy Examples

• •Headline: Escape the Ordinary. Taste the Artisan. Body: Craving city-quality sushi without the trek? Little Fish brings Michelin-trained chef creations right to your neighbourhood. Freshly made, lovingly prepared, and waiting for you in the heart of the Test Valley. Order your extraordinary at-home feast today! Call to Action: Discover the Menu
• •Headline: From Our Heart, To Your Home. Body: It all started with a passion for perfect sushi and a desire to share it. Now, Little Fish is dedicated to bringing uncompromising quality and fresh inspiration to every handmade roll. Experience the human touch that elevates every bite. Call to Action: Our Story | Order Now
• •Headline: Your Local Just Got a Michelin-Star Touch. (Well, Almost!) Body: Tired of the same old takeaway? Little Fish delivers vibrant, artisan sushi and Pan-Asian dishes, crafted by our multi-award-winning chef, Neil Witney. We partner with your favourite local farm shops, making gourmet easy and accessible. Find your nearest collection point! Call to Action: Find a Collection Spot
• •Headline: Don't Just Eat. Indulge. Body: At Little Fish, we believe food is a vital part of a life well-lived. That’s why we pour our passion into every dish, using only the freshest, sustainably sourced ingredients. Elevate your evening with sushi that’s truly special. Call to Action: View Our Platters
• •Headline: The Secret's Out: Incredible Sushi is Closer Than You Think. Body: Shhh... want to know where to find the most talked-about sushi in the sticks? Little Fish is handcrafting exquisite rolls, vibrant sashimi, and flavourful Pan-Asian cuisine, all made to order. Pre-order for collection and taste the difference quality makes. Call to Action: Order Your Secret Stash