Brand Tone

inspirational, cheerful, and personal

Brand Values

• •Joy and Happiness
• •Artistic Expression and Creativity
• •Passion for Travel and Exploration
• •Quality and Craftsmanship
• •Personal Connection and Storytelling

Best Practices

• •Lead with Emotion: Always start with the feeling you want to evoke. Use words like "joy," "wanderlust," "inspiration," and "happiness" to set the tone.
• •Tell the Story: Every piece has a story. Briefly share the inspiration behind a design, whether it's a trip, a feeling, or a cultural element. This reinforces the brand's value of personal connection.
• •Use "You" and "Your": Address the customer directly to create a more personal and intimate conversation. For instance, "Brighten *your* day" or "Add to *your* collection."
• •Highlight the "Why," Not Just the "What": Instead of just describing a product's features, explain the benefit to the customer's life. It's not just a print; it's a way to "infuse your home with originality and positive vibes."
• •Maintain a Consistent Visual and Verbal Language: Ensure that the cheerful and inspirational tone is reflected not just in the words but also in the visual elements used alongside the copy, such as bright and airy photography. The use of emojis like ✨ can also add to the cheerful personality.

Social Perception

The public perception of Little Elephant appears to be that of a niche, artist-led brand with a strong aesthetic and positive message. Customers are likely attracted to the unique, non-mass-produced nature of the products and the personal story behind the brand. The focus on travel-inspired art suggests an audience that values experiences and authentic storytelling. The brand is perceived as a source of thoughtful and uplifting gifts. The consistent visual identity across platforms reinforces a professional and trustworthy image.

Copy Examples

• •Let your walls tell a story of distant shores and sun-drenched streets. Our new travel-inspired art collection is here to fill your home with the joy of exploration. Discover your next adventure.
• •Add a little sunshine to your day, even when the skies are gray. Our 'Cheerful Sunshine' mini-frame is a small reminder that happiness is always within reach. ✨ #LittleElephantJoy
• •More than just decor, it's a piece of a journey. Each Little Elephant creation is born from a moment of wanderlust and a passion for art. Bring home a story.
• •Carry a piece of art with you. Our elegantly designed canvas tote bags are not just for your essentials; they're a statement of style and a celebration of creativity. Made with love, for your everyday adventures.
• •Happiness is on sale! For a limited time, find the perfect piece to brighten your space and lift your spirits. Explore our collection of joyful art and gifts.