Brand Tone

charming, heartfelt, and whimsical

Brand Values

• •Personalization and Uniqueness
• •Celebration of Milestones
• •Craftsmanship and Charm
• •Making Dreams Tangible

Best Practices

• •Use Whimsical and Evocative Language: Consistently use words like "magic," "wonder," "cherish," "special," "dreams," and "adventure" to maintain a consistent, heartfelt tone.
• •Focus on the "Why," Not Just the "What": Frame products around the emotions and moments they represent. Instead of "Wooden Name Sign," try "A beautiful sign to welcome your baby home."
• •Maintain a Soft and Gentle Voice: In all communications, from product descriptions to customer service emails, the tone should remain gentle, approachable, and warm. Avoid overly corporate or sales-y language.
• •Tell Stories: Use customer stories (with permission) or create narratives around your products. For example, show a video of a child receiving a personalized gift to highlight the joy it brings, reinforcing the brand's purpose.
• •Keep Visuals and Text Aligned: Ensure that the whimsical, soft tone of the copy is perfectly matched by the visual style on social media and the website soft lighting, clean backgrounds, and a focus on the delicate details of the products.

Social Perception

a reliable and creative small business specializing in high-sentiment products

Copy Examples

• •Welcome to the world, little one. ✨ From their first smile to their first steps, celebrate every precious moment. Our personalized wooden plaques are the perfect way to remember just how little they once were. #LittleDreams #BabyKeepsake #PersonalizedGifts #MadeWithLove
• •Your love story is unique. Your wedding details should be too. Discover our custom cake toppers and personalized place settings that tell your story, beautifully. Let's make your big day unforgettable. #WeddingDetails #CustomDecor #LittleDreamsEvents
• •Making birthday wishes come true! 🎂 Watch how we create a one-of-a-kind cake topper for a special celebration. What dream can we bring to life for you? #CakeTopper #PersonalizedDecor #BirthdayMagic #LittleDreams
• •Make their room a world of wonder. ☁️ Our whimsical decor pieces are designed to spark imagination and fill their space with love and dreams. Explore our new collection of personalized name signs and wall art. #KidsRoomDecor #NurseryInspo #LittleDreamsHome
• •It all starts with a little dream. At LITTLE DREAMS, we believe in turning fleeting moments into lasting memories. Each piece is crafted with care and personalized with love, ready to become a part of your family's story. #OurStory #Handcrafted #MemoryKeepers