Brand Tone

transactional and product-focused

Brand Values

• •Variety and Selection
• •Value
• •Customer Service
• •Authenticity

Best Practices

• •Be Direct and Product-Focused: The brand's strength is its extensive catalog. Copy should be clear, concise, and lead directly to the product. Use brand names and specific cigar characteristics (e.g., wrapper, body, flavor notes) in descriptions.
• •Emphasize Value and Variety: Always highlight competitive pricing, deals, and the sheer breadth of the selection. Phrases like "Vast Selection," "Competitive Prices," and "Weekly Deals" reinforce core brand values.
• •Maintain a Knowledgeable, yet Accessible Voice: Write for cigar lovers of all levels. While it's good to be an expert, avoid overly technical jargon that might alienate newcomers. The tone should feel like getting a recommendation from a trusted local tobacconist.
• •Incorporate Calls to Loyalty: Actively promote the "Stogie Points" program in marketing copy. Use phrases like "Earn points on every purchase" or "Your loyalty, rewarded" to encourage repeat business.
• •Ensure Professionalism and Trust: Given the nature of the product, all copy must remain professional. Clearly state the age policy, provide transparent shipping and contact information, and ensure all communications are error-free to build and maintain customer trust.

Social Perception

legitimate, no-frills online cigar retailer

Copy Examples

• •Your Humidor is Low. We Can Fix That. Shop Hundreds of Premium Cigars at Unbeatable Prices.
• •Weekend forecast: 100% chance of a perfect smoke. The new [Cigar Brand] line has just landed at Little Cigar Box. Rich, complex, and ready to ship. Link in bio to explore the collection. #CigarLife #PremiumCigars #NewArrival
• •Can't decide? Let us do the work. Our 'Aficionado's Choice' sampler features five top-rated cigars from icons like Rocky Patel and Arturo Fuente. It's the perfect way to discover your next favorite without breaking the bank.
• •Last Call! These premium cigars are going fast. Stock up on top brands at our lowest prices of the season. When they're gone, they're gone for good.
• •We're not about flashy marketing. We're about good cigars. Since 2014, Little Cigar Box has been the trusted, no-nonsense source for enthusiasts who know what they want: premium cigars, great prices, and excellent service. Plain and simple.