Brand Tone

Artistic & Poetic, Sophisticated & Elegant, Creative & Imaginative, Gentle & Evocative, Personalized & Caring

Brand Values

• •Artistry & Creativity
• •Quality & Craftsmanship
• •Individuality & Bespoke Service
• •Nature & Imagination
• •Eco-responsibility & Sustainability
• •French Art de Vivre
• •Emotional Connection

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive, sensory words that paint a picture and appeal to the imagination. Think enchanting, whimsical, dreamscape, hand-drawn, timeless.
• •Highlight Artistry & Origin: Consistently mention the hand-painted/drawn nature of designs, the Parisian studio, and French/European craftsmanship to reinforce quality and exclusivity.
• •Maintain an Elegant & Sophisticated Voice: Even when discussing children's products, avoid overly childish language. The tone should appeal to the discerning parent or designer who values artistry and quality.
• •Emphasize Uniqueness & Personalization: Regularly feature the sur-mesure aspect and the idea of creating a space that is a personal expression.
• •Infuse Wonder & Storytelling: Frame products not just as items, but as elements that contribute to a larger narrative or a dreamlike journey within the home.

Social Perception

High-End & Exclusive, Artistic & Unique, Niche, Trustworthy & Quality-Focused, Aspirational

Copy Examples

• •Little Cabari: Where Parisian artistry and bespoke design dream up worlds of wonder for your home. Explore hand-painted wallpapers, luxurious fabrics, and custom creations, all crafted with care in France.
• •Unfurl a story on your walls. Our [Pattern Name] wallpaper, meticulously hand-drawn in our Paris studio and printed on eco-friendly paper, transforms any room into an enchanting escape. Let imagination bloom.
• •Born from a shared passion for art and imagination, Little Cabari blends the vision of an illustrator and an interior architect. We create timeless, poetic designs, sustainably crafted in France, to bring joy and beauty into your family's life. Because every home deserves its own unique fairytale.
• •Dreaming in color and texture. ✨ Our bespoke rugs, like this hand-tufted [Rug Name] design, are crafted from the finest New Zealand wool by artisans in Portugal. Each piece is a testament to unique artistry and sustainable luxury. What story will your floor tell? #LittleCabari #FrenchDesign #BespokeInteriors #ArtForYourFloor #SustainableLuxury
• •Your vision, our artistry. Little Cabari’s bespoke service invites you to co-create. From custom colorways to entirely new dreamscapes, let us tailor a unique décor that perfectly reflects your story and style. Dare to dream with us.