Brand Tone

Playful, Humorous, Personal, Relatable, Appreciative, Nostalgic, Pop-Culture Savvy

Brand Values

• •Quality
• •Affordability
• •Family/Work-Life Balance
• •Creativity and Passion
• •Individuality and Self-Expression
• •Customer Satisfaction

Best Practices

• •Use playful and humorous language in product descriptions and social media posts.
• •Share your brand's story to connect with customers on a personal level.
• •Express gratitude and appreciation for your customers' support.
• •Incorporate nostalgic and pop-culture references into your designs and marketing.
• •Highlight the quality and affordability of your products.

Social Perception

Unique, High-Quality, Affordable, Family-Oriented, Creative, Customer-Focused

Copy Examples

• •Allergic To People Sweatshirt
• •Embroidered Homer Finger Sweatshirt
• •Witch Bitch Planchette Sweatshirt
• •For us it is our own little adventure and we want to bring you along with us
• •We are truly blessed for all of our customers and we cannot thank you enough