Brand Tone

authentic, caring, and community-oriented

Brand Values

• •Sustainability and Eco-Friendliness
• •Handmade Quality and Craftsmanship
• •Community and Support
• •American-Made
• •Safety and Trust

Best Practices

• •Always Lead with "Mom-Owned" and "Handmade": These are core pillars of the brand's identity and should be consistently present in bios, about sections, and marketing materials to maintain a personal and authentic voice.
• •Emphasize Community in Communications: Regularly engage with the Facebook group, respond to comments and messages personally, and use inclusive language like "our community" and "the Little Blue family" to reinforce the brand's supportive nature.
• •Highlight Material and Sourcing Details: Consistently mention the use of "organic," "sustainable," and "American-milled" fabrics in product descriptions and posts to reinforce the brand's commitment to quality and eco-consciousness.
• •Showcase the "Why" Behind the Brand: Share personal stories and the inspiration behind new designs or collections. This reinforces the authentic, mom-owned aspect of the brand and builds a deeper connection with the audience.
• •Maintain a Helpful and Educational Tone: Continue the owner's practice of being a resource within the broader community. Create content that educates customers about the benefits of cloth diapering, how to care for their products, and the importance of sustainable choices. This builds trust and positions the brand as an expert in its niche.

Social Perception

high-quality, trustworthy, and personable brand

Copy Examples

• •Handmade with love, stitched with care. ❤️ Our organic cloth diapers aren't just eco-friendly, they're a promise of quality and comfort for your little one. Because we believe in products that are as strong and beautiful as the community we've built together. #LittleBlueClothCo #HandmadeWithLove #OrganicBaby
• •From playtime to naptime, dress your little one in the softness of American-milled organic cotton. Our handmade garments are crafted for comfort, durability, and peace of mind. Join the Little Blue Cloth Co. family and choose sustainable fashion that feels good. Shop now.
• •Little Blue Cloth Co. — Gentle on Your Baby, Gentle on the Planet. Discover our collection of handmade, organic children's wear and cloth diapers, crafted with care by a mom just like you.
• •Hey everyone, as a thank you for being such an amazing part of our community, we're giving you early access to our new collection! These prints are inspired by... [share a personal anecdote about the inspiration]. We can't wait to see your little ones in our latest handmade creations. Thank you for your continued support!
• •Wrap your little adventurer in our 'Woodland Wanderer' romper. Handmade from the softest organic cotton, this piece is perfect for exploring the great outdoors (or just the living room). With reinforced stitching and a comfortable fit, it's designed to keep up with even the busiest of toddlers. Plus, you can feel good knowing it's eco-friendly and made with love.