Brand Tone

Helpful & Supportive, Relatable & Authentic, Modern & Stylish, Friendly & Community-Focused, Trustworthy & Quality-Driven

Brand Values

• •Organization & Practicality
• •Quality & Design
• •Authenticity & Transparency
• •Community & Support
• •Sustainability

Best Practices

• •Speak Your Audience's Language: Use terms and address pain points that resonate with modern parents (e.g., 'nappy change scramble,' 'beautifully busy,' 'less chaotic').
• •Emphasize Solutions & Benefits: Focus on how your products make parents' lives easier, more organized, or more stylish, rather than just listing features.
• •Maintain a Friendly and Approachable Voice: Use contractions, ask questions, and incorporate emojis where appropriate for the platform to foster a conversational feel.
• •Be Authentic and Relatable: Share snippets of your brand story, behind-the-scenes moments, and even the learning process to build trust and connection.
• •Highlight Quality and Thoughtful Design: Consistently weave in mentions of the care, quality materials, and practical design that go into your products, reinforcing their value.

Social Perception

Highly Positive, Trusted, Giftable, Supportive of Small Business

Copy Examples

• •Making parenting less chaotic and more calm.
• •Shares their journey as sisters in business and the realities of entrepreneurship.
• •Focuses on 'beautiful, practical & aesthetic' design.
• •Engages with their audience and collaborates with other brands.
• •Emphasizes the premium materials and design registration of their main product.