Brand Tone

Friendly, Relatable, and Appreciative.

Brand Values

• •Family
• •Affordability
• •Community

Best Practices

• •Always Use a Personal, Conversational Voice: Start posts with "Hey y'all," "Hi friends," or similar warm greetings. Write as if you're talking to a friend, not just selling a product.
• •Incorporate the Founder's Story: Regularly mention the brand's origins. Phrases like "From our family to yours" or "When I started LBB from my home..." reinforce the brand's authentic, family-run identity.
• •Show Gratitude Explicitly: Frequently thank your customers. Use phrases like "Thanks to you," "We're so grateful for your support," and "We couldn't do it without you" in posts, emails, and even on packaging slips.
• •Keep it Relatable and Real: Focus on the practical aspects that appeal to the target audience of "busy ladies." Highlight clothing that is comfortable, versatile, and easy to style for a real-life schedule.
• •Foster Community Interaction: Ask questions in captions, run polls, and encourage customers to share photos of their outfits using a branded hashtag. Respond to comments and messages with the same friendly and appreciative tone.

Social Perception

Positive and Community-Focused.

Copy Examples

• •Hey y'all! ☀️ Your weekend just got a whole lot cuter. Our new collection of sun dresses and bright tops just landed! Perfect for busy moms on the go or a fun night out. Come find a little something you'll love! #LBBnew #shopsmall #oklahomaboutique
• •We wouldn't be here without you! To say thanks, we're giving you 20% off our entire 'Gifts' collection this week. From candles to fun accessories, grab something special for a friend (or yourself!). Thank you for supporting our dream! #LBBfam #shopsmall #PaulsValley
• •For Busy Ladies, By a Busy Mom. Shop stylish, affordable finds (sizes S-3X) that make you feel amazing without breaking the bank.
• •A Little Treat From Us to You! 💕 Hey friend! We just wanted to pop into your inbox and say thank you for being part of the LBB family. As a small token of our appreciation, here's an exclusive look at next week's new arrivals before they go live! We hope you love them as much as we do. XOXO, Jess
• •Which LBB look is more your vibe for a Saturday brunch? 🤔 [Option 1: Casual & Comfy] vs. [Option 2: Dressy & Chic]. Tap to vote! We love seeing how you style your finds!