Brand Tone

Friendly, Fun, Caring, Professional, Trustworthy, and Community-Oriented

Brand Values

• •Child-Centricity
• •Quality
• •Customer Experience (for both child and parent)
• •Inclusivity/Understanding
• •Supporting Local

Best Practices

• •Always Prioritize 'Fun' and 'Friendly': Ensure all communications, from social media captions to appointment reminders, carry an upbeat, positive, and welcoming tone. Use emojis appropriately to enhance friendliness.
• •Emphasize the Child's Experience: Frame services and products from the child's perspective – how it makes *them* feel, the fun *they'll* have. Use language that resonates with both parents (reassurance, quality) and children (fun, cool, adventure).
• •Be Reassuring and Understanding: Acknowledge that haircuts can be tricky for some kids. Highlight the salon's features (distractions, patient staff) and expertise (especially with special needs) that make it easier and stress-free.
• •Show, Don't Just Tell: Use visuals (photos and videos of happy kids, the fun salon environment, stylish products) to reinforce the brand message. Customer testimonials and user-generated content (with permission) are powerful.
• •Maintain a Consistent Voice Across Platforms, but Adapt the Style: While the core tone (friendly, fun, caring) should be consistent, the style can adapt. For example, TikTok can be more informal and trend-driven, while the website might be slightly more informative but still warm. Ensure all team members who communicate on behalf of the brand understand and can replicate this tone.

Social Perception

Positive and Highly Regarded, Problem-Solver for Parents, Fun Destination, Slightly Premium but Worth It, Trusted for Quality

Copy Examples

• •Facebook Post (Salon Visit): No more haircut tears! 😊 Our amazing stylists at Little Bigheads are experts at turning trims into giggles. With personal screens, fun chairs, and a little treat to finish, we make every visit a happy adventure. Book your little one's fun cut today! #LittleBigheads #KidsHaircuts #CheshireMums #HappyKids
• •Instagram Post (New Shoes): Step into fun! 👟✨ Check out our new collection of [Brand Name] shoes – perfect for playground adventures and comfy all day long. Our expert fitters are here to find the perfect pair for your Little Bighead's growing feet! #KidsShoes #NewCollection #ShopLocalBramhall #StylishKids
• •TikTok Video Idea (Text Overlay): (Video: Stylist patiently cutting a happy child's hair, child watching a cartoon) Text: Haircut day? More like FUN day! 🤩📺🧸 Little Bigheads = Happy Kids & Relaxed Parents! #KidsSalon #HaircutFun #WilmslowKids #StressFreeHaircuts
• •Website Banner (Homepage): Making Little Smiles Bigger with Every Snip & Style! From first haircuts to trendy new looks, plus the coolest shoes and clothes – Little Bigheads is your happy place for happy kids.
• •Email Newsletter Snippet (Promoting a product): Sensitive scalp? No worries! We proudly use and stock Original Sprout products in our salon – packed with natural, gentle ingredients because we care about your Little Bighead's hair and skin as much as you do! 🌱 Discover the range in-store or online. [Link]