Brand Tone

Friendly, Cheerful, and Creative

Brand Values

• •Joy and Happiness
• •Creativity and Artistry
• •Quality and Care
• •Eco-Consciousness
• •Personal Connection

Best Practices

• •Embrace Enthusiastic and Positive Language: Use words that evoke happiness, creativity, and warmth. Words like 'joyful,' 'vibrant,' 'lovely,' 'magical,' and 'cheerful' will reinforce the brand's core message.
• •Maintain a Personal, Artist-Led Voice: Remind customers that the products are designed by a real person. Use 'I' and 'we' to create a more intimate connection, and share behind-the-scenes content that showcases the creative process.
• •Highlight Core Values in Messaging: Regularly mention the brand's commitment to eco-conscious materials, quality craftsmanship, and the mission of spreading joy. This builds trust and attracts customers who share these values.
• •Engage with Your Community: Ask questions, run polls, and respond to comments and messages in a friendly and approachable manner. This turns customers into a community that feels connected to the brand.
• •Keep it Simple and Clear: While the tone is creative, the copy should be easy to understand. Avoid jargon and focus on clearly communicating the benefits and features of the products in a way that is both informative and delightful.

Social Perception

Positive, tied to the appeal of its founder and unique, artist-driven designs. Customers are drawn to the brand for its cheerful, colorful aesthetic, eco-friendly materials, and personal 'crafted with care' approach. It's seen as a source of affordable luxury and everyday delight, fostering a loyal community through direct interaction and authenticity.

Copy Examples

• •Say hello to our new 'Journey at Dusk' collection! ✨ Let these dreamy illustrated notebooks and art prints add a touch of magic to your daily plans. Crafted with love and eco-friendly paper, because your big ideas deserve a beautiful home. #LittleBeeIllustrations #NewStationery #IllustratedGoodness #ShopSmallUK
• •Want a little sunshine in your inbox? ☀️ Subscribe to the Little Bee newsletter for a sweet 10% off your first order, plus behind-the-scenes peeks and early access to new collections!
• •Feeling just peachy? This A5 notebook is perfect for jotting down your happiest thoughts and boldest plans. Featuring a vibrant, illustrated cover by Bethany Smart, 120 pages of high-quality, recycled paper, and a lay-flat design, it’s ready for all your adventures. Let's make every day a little more joyful.
• •The perfect gift for the color-lover in your life! 🎨 Our illustrated stationery sets are designed to bring a smile to their face. From vibrant art prints to handy notepads, every piece is crafted with care and a splash of fun. Shop the collection now and give the gift of everyday joy. #LittleBeeGifts #IllustratedStationery #SupportSmallBusiness
• •It all starts with a sketch. At Little Bee, every design is hand-illustrated by our founder, Bethany Smart, with the simple goal of making your day a little brighter. We believe in the power of a handwritten note, the joy of a colorful desk, and the importance of creating with kindness. That’s why we use eco-conscious materials to bring our cheerful creations to life. Thanks for being part of our story.