Brand Tone

Aspirational & Confident, Youthful & Trendy, Playful & Energetic, Friendly & Relatable, Slightly Exclusive/Luxurious

Brand Values

• •Confidence & Empowerment
• •Quality & Design
• •Passion for Beach Lifestyle
• •Community
• •Authenticity (via the founder)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., vibrant, confident, playful, chic), do's and don'ts for language, preferred emojis, and even grammar/style preferences. Share this with anyone creating content.
• •Know Your Audience Intimately: Understand their language, what resonates with them, their aspirations, and their social media habits. The tone should feel natural and engaging to *them*. For LBB, this means staying current with how young women interested in fashion and travel communicate.
• •Embrace Visual-Verbal Harmony: Ensure the copy consistently complements the brand's visual identity. LBB's vibrant, sunny visuals are matched by equally upbeat and descriptive language. The words should evoke the same feelings as the images.
• •Founder's Voice as a North Star (If Applicable): Given Sierra Skye's integral role, her personal communication style (authentic, enthusiastic) can heavily inform the overall brand tone, making it feel more personal and less corporate. Maintain elements of this authentic voice even in broader brand communications.
• •Consistency Across All Channels, With Nuance: While the core tone should remain consistent, allow for slight variations appropriate to each platform. For example, TikTok copy might be more informal and trend-driven than a website product description, but both should still feel distinctly "LBB Boutique" (youthful, confident, beach-focused). Regularly review content across all platforms to ensure alignment.

Social Perception

Trendy & Fashionable, Influencer-Approved, Good Quality (generally), Body Positive (aspirational context), Desirable Lifestyle

Copy Examples

• •☀️ NEW WAVE INCOMING 🌊 Get ready to drench yourself in sunshine with our latest collection! Think vibrant prints, ultra-flattering cuts, and that LBB confidence you love. 😉 Which piece are you snagging first? 👇 #LBBBoutique #NewCollection #BeachBabe
• •Meet your new sunshine soulmate: The [Bikini Name] Set. ☀️ Designed by @sierraaaskyee with luxurious, curve-hugging fabric and a cheeky cut that’s just the right amount of playful. Adjustable for your perfect fit, because confidence looks gorgeous on you. Ready for your golden hour moment? ✨
• •🌴 Island Dreams Are Calling (and so is 20% off!) ☀️
• •Okay, OBSESSED is an understatement! 😍 Which LBB look is your fave for vacay? Let me know! 👇 #LBBTryOn #SwimwearHaul #BeachVibes #SierraSkye
• •Born from a love for sun-drenched days and the perfect wave, LBB Boutique, founded by Sierra Skye, is all about empowering you to feel like the gorgeous beach babe you are. We pour our hearts into designing unique, high-quality swimwear and resort wear that moves with you, celebrates you, and makes every moment feel like an escape. ✨