Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Authentic & Traditional, Customer-Focused & Trustworthy, Elegant & Refined

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity
• •Expertise & Passion
• •Customer Trust & Service
• •Legacy

Best Practices

• •Emphasize Storytelling: Every rug has a history. Share the stories of their origins, the artisans, the meaning behind the patterns, and the cultural significance. This reinforces the values of heritage and authenticity.
• •Use Rich, Evocative Language: Describe the rugs with words that convey their beauty, craftsmanship, and the sensory experience of owning one (e.g., "timeless artistry," "intricate designs," "rich hues," "cultural depth"). This maintains an elegant and passionate tone.
• •Highlight Expertise and Passion: Consistently showcase the deep knowledge behind the brand, whether it's through detailed product descriptions, educational content about rug care, or sharing the founder's story. This builds trust and reinforces the expert tone.
• •Focus on Uniqueness and Quality: Stress the handmade, one-of-a-kind nature of the rugs and the meticulous sourcing process. This aligns with the values of quality and authenticity.
• •Maintain a Respectful and Appreciative Voice: Always speak of the rugs and their cultural origins with reverence. When discussing services like repair, convey a sense of care and dedication to preserving these valuable items. This reflects trustworthiness and a customer-focused approach.

Social Perception

Respected Authority, High-Quality Provider, Guardian of Craftsmanship, Trustworthy & Reliable, Source of Unique Pieces

Copy Examples

• •Headline: More Than a Rug, It's a Legacy. Discover Your Timeless Piece at Little Persia. Body: For over 20 years, we've shared our passion for the unparalleled artistry of handmade Persian and Oriental rugs. Each knot tells a story, each design a whisper of history. Find a treasure that will warm your home for generations.
• •Headline: Unroll Centuries of Craftsmanship. Body: At Little Persia, every rug is a masterpiece, hand-selected for its unique beauty and exceptional quality. Immerse yourself in a world of vibrant colors and intricate patterns, curated with an expert eye and a deep love for tradition.
• •Headline: Preserve Your Heirlooms. Expert Rug Care by Little Persia. Body: From delicate cleaning to intricate restorations, our master craftsmen treat your cherished rugs with the respect they deserve. Trust our 20 years of experience to breathe new life into your woven treasures.
• •Headline: The Soul of Persia, Woven into Every Thread. Body: Journey with us to the heart of ancient artistry. Little Persia brings you authentic, hand-knotted rugs, each a testament to enduring traditions and the passion of its weaver. Find more than a rug; find a connection to heritage.
• •Headline: Invest in Timeless Elegance. Explore the Little Persia Collection. Body: Our curated selection of over 1,500 unique handmade rugs offers something for every discerning taste. From tribal weavings to silk masterpieces, discover the perfect expression of art and history for your space.