Brand Tone

Sophisticated & Aspirational

Brand Values

• •Innovation and Technology
• •Design and Aesthetics
• •Urban Mobility and Freedom
• •Quality and Reliability
• •Sustainability

Best Practices

• •Lead with the 'Why,' not just the 'What': Translate technical features into tangible lifestyle improvements.
• •Use Elevated and Evocative Language: Employ words that reflect the premium quality of the brand, such as "sophisticated," "effortless," "precision," "unleash," and "seamless."
• •Maintain a Confident, Expert Voice: Write with authority, reflecting the brand's engineering expertise without being arrogant.
• •Emphasize Design and Aesthetics: Always include descriptive words that highlight the design, such as "integrated battery," "sleek profile," "classic elegance," or "modern finish."
• •Be Consistent Across All Channels: The sophisticated, aspirational, and technical tone should be present everywhere to build a strong, trustworthy brand identity.

Social Perception

Perceived as a premium and reliable Spanish e-bike brand, highly regarded for its quality, design, performance, and robust construction, with "made in Spain" as a point of pride.

Copy Examples

• •The morning commute just got an upgrade. The Littium Ibiza combines a powerful 100km range with a design that folds in seconds. Move effortlessly from the street to your desk. Arrive in style. #Littium #UrbanMobility #ElectricBike #DesignInMotion
• •Littium combines decades of technological innovation with award-winning design to create a new standard in urban electric mobility. Reclaim your time. Redefine your city.
• •The Berlin Classic: Timeless Design, Modern Power.
• •Official Site. Foldable & Urban models with up to 100km range. Samsung Battery. Designed for performance and style. Financing available.
• •The Ibiza Titanium is the evolution of a concept. Built for the most demanding riders, it integrates superior components like Tektro hydraulic brakes and a feather-light titanium-finish frame to deliver an unparalleled riding experience. It’s not just transportation; it’s a statement.