Brand Tone

LITTIONARY's tone of voice is consistently gentle, personal, and appreciative. The language used across its website and social media is soft and inviting, emphasizing the delicate and personal nature of the jewelry. Phrases like "perfectly dainty," "feels like a second skin," and "handmade especially for you" are common. This creates a sense of intimacy and care. Their communication with customers, as seen in responses to reviews, is warm and grateful. The overall tone is also aspirational yet accessible, focusing on the simple joys and everyday elegance their jewelry can bring.

Brand Values

• •Craftsmanship and Quality
• •Simplicity and Minimalism
• •Personalization and Individuality
• •Customer-Centricity
• •Accessibility

Best Practices

• •Emphasize the "Handmade" and "Personal" Touch: Always use words that convey craftsmanship and individuality. Phrases like "crafted by our hands," "made especially for you," and "your personal mantra" reinforce the brand's core identity.
• •Use Soft and Evocative Language: Employ a gentle and descriptive vocabulary. Words like "delicate," "dainty," "whisper-thin," and "effortless" align with the minimalist aesthetic of the products.
• •Focus on the "Why" Behind the Jewelry: Connect the products to emotions and moments. Frame the jewelry not just as an accessory, but as a "cherished element of your style," a "reminder of a simple moment," or a way to "tell your story."
• •Maintain a Tone of Gratitude and Warmth: In all communications, especially customer interactions and marketing emails, adopt an appreciative tone. Simple phrases like "thank you for your kind words" or "we're so thrilled you love it" build a strong community feel.
• •Highlight Quality and Ethical Sourcing: Consistently mention the use of "high-quality," "hypoallergenic," and "responsibly sourced materials." This not only justifies the price point but also appeals to conscious consumers and builds trust in the brand's integrity.

Social Perception

The public perception of LITTIONARY is overwhelmingly positive. Customers frequently praise the jewelry for being "beautiful," "delicate," and "well-made." The brand has garnered a strong reputation on Etsy, with an average review rating of 4.8 stars or higher, indicating high levels of customer satisfaction. Reviewers often mention the pieces are exactly what they were looking for, highlighting the brand's ability to meet customer expectations. LITTIONARY has also been featured in several online publications like People, Brides.com, InStyle, and BuzzFeed, which has likely contributed to its positive perception and reach. The brand is perceived as a reliable source for high-quality, minimalist, and personalized jewelry.

Copy Examples

• •Whisper your secrets to our new Everly Personal Mantra Necklace. Delicately handcrafted to hold your words close, it’s more than just jewelry; it’s a feeling. Your story, worn your way.
• •Find a gift that speaks volumes without saying a word. Our personalized message necklaces are crafted with love in our New York studio, making them the perfect, heartfelt surprise for someone special. A delicate reminder of a shared moment.
• •Effortless elegance for your everyday. Our tiny stud earrings are designed to feel like a second skin—so light and comfortable, you'll forget they're there. The perfect, simple staple for any look.
• •Create a story on your wrist. Our minimalist bracelets are designed to be stacked, mixed, and matched. Handcrafted with sustainable materials, each piece adds a delicate touch of your personal style. Start building your unique stack today.
• •Welcome back, lovely. As a part of our cherished community, we wanted to give you a first look at our new collection. Inspired by the simple joys, each piece is handmade just for you. Thank you for letting us be a small part of your beautiful story.