Tono de Marca

Aspirational, sophisticated, and narrative-driven. Communicates with an educated and appreciative voice that values history, craftsmanship, and design integrity. Language is evocative and rich, telling a story rather than just selling a product. Avoids 'fast fashion' rhetoric, positioning itself as a thoughtful, sustainable alternative. Personal and familiar, often signed off by owners.

Valores de Marca

• •Heritage and Legacy: Proudly continues a 50-year family tradition of antiquing, building trust and authority through multi-generational expertise.
• •Authenticity and Craftsmanship: Each piece is personally handpicked, with a strong emphasis on heirloom-quality finds and unique character.
• •Sustainability and Timeless Design: Positions against 'fast casual furniture,' promoting longevity and reduced waste through antiques.
• •Curation and Inspiration: Aims to be an inspiring design and retail experience, a destination for discovery blending old-world charm with a relevant twist.
• •Community and Connection: Fosters a community hub for design lovers through its concept house with a coffee shop and partnerships.

Mejores Prácticas

• •Lead with the Story: Every piece has a history. Use evocative language that hints at its origin, craftsmanship, or the lifestyle it represents.
• •Emphasize 'Forever' over 'New': Frame purchases as long-term investments. Use words like 'heirloom,' 'timeless,' 'enduring,' and 'legacy' to reinforce the value of quality over fleeting trends.
• •Use a Sophisticated but Approachable Voice: Write with intelligence and passion, but keep it personal. Signing off with the owners' names or sharing anecdotes from their sourcing trips can build a stronger connection.
• •Highlight the Curation Process: Remind your audience that every item is hand-selected. This reinforces the idea of quality control and a unique, expert-driven collection that they can't find elsewhere.
• •Speak to the 'Why,' Not Just the 'What': Instead of just describing a table, describe the family dinners that will happen around it. Instead of just listing the dimensions of a mirror, talk about the light and drama it will bring to a room. Connect the product to the emotion and the experience.

Percepción Social

Perceived as a high-end, treasured resource for unique, high-quality antiques and custom furniture. Seen as a 'Treasure Trove' for unique pieces, with customers and designers highlighting the 'insane' and 'stunning' quality. Clients trust the owners' expert curation and ability to source unique items. Considered investment-worthy, with the brand featured in *House Beautiful*. Offers an experiential retail destination.

Ejemplos de Copy

• •From a sun-drenched villa in France to your living room. Our latest container has arrived, and with it, stories etched in wood and time. We've hand-selected each piece, imagining the life it will live next. Discover the journey. Discover your next heirloom. #LittConceptHouse #ForeverFurniture #Antiques
• •Before 'sustainability' was a buzzword, it was a way of life. For over 50 years, our family has traveled the globe, not just to find furniture, but to rescue and re-home stories. Litt Concept House is the second generation of that promise: a commitment to timeless design that honors the past while inspiring the way we live today.
• •Your home should be a conversation. What are your pieces saying? Ditch the fleeting trends and discover furniture with a soul. At Litt Concept House, we source one-of-a-kind antiques that bring history, character, and undeniable style to your space. Explore our collection and start telling your story.
• •More than a place for storage, this 19th-century English pine armoire is a testament to enduring craftsmanship. The subtle patina and original hardware speak to a century of use, from a countryside manor to its next chapter with you. A statement piece that is both a functional anchor and a piece of history.
• •Subject: Don't Just Furnish—Collect. This week, we're celebrating the art of the find. It's the thrill of discovering a piece that feels like it was made just for you, centuries ago. From rustic Spanish tables to elegant Art Deco seating, see the curated collection that interior designers are talking about. Find the missing piece of your puzzle.