Brand Tone

Warm and Friendly, Enthusiastic and Joyful, Pampering and Indulgent, Community-Focused, Slightly Playful/Whimsical

Brand Values

• •Joy and Happiness
• •Self-Care and Relaxation
• •Personalization and Choice
• •Quality and Curation
• •Supporting Small/Local Businesses
• •Kindness
• •Community

Best Practices

• •Embrace "You" Language: Directly address the reader to create a personal and inviting connection (e.g., "You deserve this," "Your monthly escape").
• •Use Words of Indulgence and Comfort: Incorporate vocabulary that evokes feelings of relaxation, pampering, and coziness (e.g., "unwind," "swoon," "bliss," "cozy," "treat").
• •Highlight the Joy of Discovery: Emphasize the excitement of unboxing and finding new favorite books and products (e.g., "packed with surprises," "discover delightful goodies," "unbox happiness").
• •Maintain a Personal and Relatable Voice: Channel the founder's passion and personal touch. Share stories, be approachable, and avoid overly formal or corporate language.
• •Showcase Community and Shared Passion: Refer to the love of reading and the "bookish community" to foster a sense of belonging. Encourage interaction and sharing of experiences.

Social Perception

Positive: Customers generally seem delighted with the boxes, often highlighting the excitement of unboxing, the quality of the chosen book, and the accompanying goodies, especially snacks and self-care items. Good Value for a Treat. Appreciation for Book Choice. Strong Canadian Identity. Engaged Founder. Aesthetically Pleasing.

Copy Examples

• •Website Banner: "Your monthly escape awaits! choisi ton prochain livre préféré et laisse-nous te chouchouter avec des surprises soigneusement sélectionnées. Because you deserve a little Lit Love."
• •Instagram Post (New Box Reveal): "✨ Get ready to swoon! ✨ Our [Month] Lit Love Box is packed with everything you need to unwind and get lost in a great story. Peek inside and tell us which goodie you're most excited for! #LitLoveBox #UnboxHappiness #MeTime"
• •Email Subject Line: "Psst... Your next reading adventure (and a box full of joy!) is calling."
• •Product Description (Indulge Box): "Ready for the ultimate treat? The Lit Love Indulge Box is your monthly pass to pure bliss. Hand-pick your next page-turner and discover a delightful collection of artisan snacks, luxurious self-care goodies, and charming surprises to make your reading nook extra cozy. Go on, pamper yourself!"
• •Facebook Ad: "Tired of the same old routine? 🇨🇦 Spark joy with Lit Love Box! Choose your book, discover amazing Canadian-made treats, and transform your reading time into a cherished ritual. Click to find your perfect box!"