Brand Tone

Youthful, Trendy, Playful, Fun, Caring, Conscious, Empowering, Confident, Approachable, Friendly

Brand Values

• •Ethical Production: Vegan, cruelty-free, paraben-free, 100% clean, natural ingredients
• •High Quality & Efficacy: Focus on creating products that are moisturizing, hydrating, healing, and protective.
• •Handmade & Canadian: Pride in being "Handmade with Love in Canada."
• •Customer-Centric: Offers customization and aims for customer satisfaction with product performance ("non-sticky," "long-lasting").
• •Social Responsibility: Commitment to giving back through donations to Youth Without Shelter Toronto.
• •Transparency: Open about ingredients and production (e.g., "100% Natural Ingredients: What's inside that really matters").

Best Practices

• •Use language and references that resonate with them (e.g., "glow up," "baddie," relevant emojis).
• •Highlight the quality of ingredients and the care in "handmade" production.
• •Mention the charitable aspect in a way that feels genuine, not forced.
• •Focus on the benefits and the positive feelings associated with using the products (confidence, hydration, a great look).
• •Be Consistent Across Platforms: Whether it's a TikTok caption, an Instagram story, or a product description on the website, the core voice (youthful, caring, trendy, empowering) should shine through, adapted slightly for the specific platform's nuances.

Social Perception

Customers perceive LitLips.ca as a provider of high-quality, effective, and ethical lip care products. The brand is seen as trendy and appealing to a younger demographic that values vegan and cruelty-free products. There's an appreciation for the handmade aspect and the brand's Canadian identity. The charitable component is likely viewed positively, adding to the brand's appeal for socially conscious consumers. The positive reviews highlight satisfaction with product texture (non-sticky, smooth) and moisturizing benefits.

Copy Examples

• •#LitLips #VeganGlowUp #CrueltyFreeBeauty #HandmadeWithLove
• •#LitLipsCA #CustomLipGloss #VeganAF #LipCareGoals #TorontoSmallBiz
• •#BarbieTingz #LitLips #VeganLipPlumper #CleanBeautyBaddie
• •#HealthyLipsHappyYou #VeganLipCare
• •#LitLipsCanada #VeganBeauty #SupportLocalToronto #CrueltyFreeCosmetics