Brand Tone

Authentic, Traditional, and Trustworthy

Brand Values

• •Authenticity & Heritage
• •Quality & Craftsmanship
• •Family & Tradition
• •Trust & Education

Best Practices

• •Lead with Heritage: Always connect products back to their Lithuanian roots. Use words like "traditional," "authentic," "heritage," and "handcrafted" to reinforce the brand's core identity.
• •Tell the Family Story: Weave the "family-owned" narrative into different communications, from ad copy to newsletters. It builds trust and creates an emotional connection that larger, impersonal stores cannot replicate.
• •Educate, Don't Just Sell: Continue creating content that offers value beyond the product itself, such as the history of crafts, how to care for items, or cultural traditions. This establishes authority and deepens customer trust.
• •Use Warm and Trustworthy Language: Employ a tone that is knowledgeable but also personal and approachable. Phrases like "We believe," "From our family to yours," and "A piece of our homeland" create a welcoming atmosphere.
• •Emphasize Natural Quality: Whether describing the fossilized resin of amber or the ingredients in a food item, highlight the natural and high-quality aspects. This appeals to consumers who are increasingly seeking genuine and pure products.

Social Perception

The brand is perceived by its customers as reliable and a purveyor of high-quality, authentic goods.

Copy Examples

• •Wear a piece of ancient sunlight. Our genuine Baltic amber necklace is handcrafted by artisans in Lithuania, carrying with it 60 million years of history. Each bead is a unique, natural treasure, warmed by your skin. Not just jewelry, but a timeless connection to Baltic heritage.
• •From the shores of the Baltic Sea to your home. ✨ At Lithuanian Treats, we share our family's passion for authentic, handcrafted amber and traditional gifts. Discover the warmth and beauty of real Lithuanian heritage. #LithuanianAmber #HandmadeJewelry #BalticBeauty
• •Give the gift of tradition this season. Our Lithuanian Sweets Box is a curated taste of our homeland, from rich dark chocolates to the celebrated 'Šakotis' tree cake. It's more than a gift; it's a cherished memory waiting to be shared.
• •We started Lithuanian Treats to share a small part of our country with the world. As a family-owned business, every item in our shop—from the hand-polished amber to the traditional linen—is chosen with care, reflecting our deep-rooted heritage and commitment to authentic craftsmanship.
• •Is Your Amber Real? 3 simple tests to tell authentic Baltic amber from fakes. We believe in empowering our customers with the knowledge passed down through generations. Learn the secrets here.