Brand Tone

Passionate & Enthusiastic, Personal & Approachable, Warm & Grateful, Whimsical & Creative, Authentic & Sincere

Brand Values

• •Love of Literature
• •Quality & Craftsmanship
• •Customer Focus & Connection
• •Small Business & Family Ethos
• •Creativity & Originality
• •Integrity

Best Practices

• •Always write from a place of genuine love and understanding of literature. Use language and references that resonate with avid readers (e.g., "chapter-turning," "literary heart," "reading nook").
• •Even as the business grows, keep the personal, approachable, and grateful tone. Use "we" and share glimpses of the passion behind the brand. Address customers warmly.
• •Every product has a literary inspiration; weave this into descriptions. Tell the story of the brand, the design process, or how an item connects to a beloved classic.
• •Be genuine in your communications. Sharing the joys and even occasional challenges (as seen on TikTok) builds trust and relatability.
• •Respond to comments and reviews with genuine appreciation. Foster a community by asking questions and encouraging interaction related to books and reading. Let the passion for the products and literature shine through.

Social Perception

Highly Esteemed, Trusted & Reliable, Authentic & Passionate, Gift-Worthy, Aspirational & Desirable

Copy Examples

• •Turn the page to a new favourite accessory! ✨ Our [Product Name, e.g., 'Shakespeare Quote Necklace'] is lovingly crafted in our Somerset studio, perfect for the bibliophile who carries stories in their heart. What tale will you tell today?
• •From our book-loving family to yours! 📚 We pour our passion for classic tales into every design. Thank you for supporting our small literary dream and helping us share the magic of words. #LiteraryEmporium #BookishGifts
• •Spotted: a wild bookmark in its natural habitat! 😉 Our [Product Name, e.g., 'Poe Raven Bookmark'] isn't just for saving your spot—it's a little piece of literary art. Tag a friend who needs this in their reading nook! #GiftsForReaders
• •Dare to be 'little but fierce'? Our Shakespearean Heroines enamel pin collection is here to inspire your everyday adventures. Beautifully detailed and a true conversation starter for fellow literature fans. Which heroine speaks to you?
• •That feeling when a customer shares how much they love their Literary Emporium treasure... it truly means the world to us. 🙏 We're not just sending out gifts; we're sharing a little bit of bookish joy. Thank you for being part of our story. [Link to a positive review or 'Our Story' page]