Brand Tone

professional, supportive, and educational

Brand Values

• •Empowering Educators
• •Fostering a Love of Reading
• •Research-Based Efficacy
• •Child-Centered Learning
• •Critical Thinking

Best Practices

• •Always Lead with the 'Why': Start with the missionafostering a love of reading and empowering educators. Every piece of copy should connect back to this purpose, not just the product features.
• •Balance Expertise with Encouragement: Use professional, research-based language to build credibility, but always frame it in a supportive, encouraging tone. Avoid overly academic or intimidating jargon.
• •Speak Directly to the Educator: Address their specific challenges, goals, and daily realities. Use 'you' and 'your' to make the copy feel like a direct conversation with a trusted colleague.
• •Show, Don't Just Tell: Instead of just saying the books are 'engaging,' mention the beloved characters or the 'stories kids can't put down.' Use testimonials and real-world examples to illustrate success.
• •Maintain a Unified Voice: Ensure that all marketing materials, from social media to academic white papers, reflect the same core values of being supportive, professional, and dedicated to the science of teaching children to read. The voice may adapt slightly in formality for different platforms, but the underlying tone and message must remain consistent.

Social Perception

reputable and trusted resource within the K-6 education community, seen as a provider of comprehensive, well-structured literacy solutions.

Copy Examples

• •Unlock Proven Literacy Growth: See the Tier 1 Evidence for Literacy Footprints.
• •Your guided reading block just got easier and a lot more fun. ✨ Our complete Literacy Footprints kits give you the research-based lessons and engaging stories you need to reach every reader. What do your students love most about Bella and Rosie?
• •From Foundational Skills to a Lifelong Love of Reading. Empower your students with a comprehensive literacy system designed for their successand yours.
• •Struggling to find decodable texts that are actually engaging? Our books bridge the gap. Literacy Footprints combines systematic phonics instruction with stories kids can't put down. Discover the difference quality literature makes in your small groups.
• •Pioneer Valley Books was founded by an educator for educators. For over 20 years, our mission has been to support teachers with meticulously crafted, research-validated literacy tools. Learn more about our story and our commitment to empowering the next generation of critical thinkers. #Literacy #Education #Reading