Brand Tone

fun, friendly, enthusiastic, accessible, casual, relatable, exciting, youthful, aesthetic-focused

Brand Values

• •Joy and Happiness
• •Accessibility and Affordability
• •Aesthetic and Ambiance
• •Quality and Safety
• •Creativity

Best Practices

• •Lead with Emotion: Start with words that evoke feeling, such as "joy," "love," "vibe," and "fun." The brand sells an atmosphere, not just a product. The copy should always reflect this emotional benefit.
• •Keep it Simple and Casual: Use straightforward, friendly language. Avoid overly technical jargon. Phrases like "Level up your space" or "Make your uni room feel like home" are more effective than listing technical specifications in primary copy.
• •Use Action-Oriented Language: Encourage customers to do something. Use verbs like "discover," "transform," "create," and "spark." This makes the brand feel dynamic and engaging.
• •Highlight Key Benefits Consistently: In every piece of copy, reiterate the core values: affordability, ease of installation, and the aesthetic "vibe" or "pop of colour" the lights provide.
• •Incorporate Social Proof: Use customer-centric language found in reviews. Phrases like "cute vibe," "chill vibe," and "good quality for the price" are authentic to how people perceive the brand and should be integrated into official copy to build trust and relatability.

Social Perception

The public perception of Litely is largely positive, with customers frequently praising products as 'good quality for the price' and noting 'fast delivery.' Reviews highlight satisfaction with bright colors and the 'cute vibe' or 'chill vibe' provided. Products are seen as great gifts or perfect additions to personal spaces, and customer service is lauded as 'helpful' and responsive.

Copy Examples

• •Instagram Post (showing a light in a gaming setup): Headline: Level up your space. ⚡️ Body: Your setup is missing something. Our mini neons bring the vibe, you bring the skills. Tap to shop the Joystick light and give your room a pop of color. Hashtags: #Litely #NeonSign #GamingSetup #LEDlights #RoomDecor
• •Facebook Ad (targeting students): Headline: Make your uni room feel like home. Body: Boring dorm walls? We don’t know them. Our mini neon lights add instant personality and a chill vibe to any space. Affordable, easy to hang, and seriously cool. Light up your semester with Litely!
• •Email Subject Line (for a sales promotion): Subject: A little light, a lot of joy. ✨ 20% off inside! Preview Text: Don't miss out on adding a pop of color to your life.
• •Product Description (for a heart-shaped light): Title: Love Heart LED Neon Sign Description: Wear your heart on your wall. Our Love Heart mini neon is here to add a warm, happy glow to your favorite space. Perfect as a gift for someone special or as a treat for yourself, this light is all about sharing the love. Easy to install and cool to the touch, it’s all the fun with none of the fuss.
• •Website Banner: Text: The Home of Mini Neons. Brighten your vibe.