Brand Tone

Bold & Expressive, Fun & Playful, Confident & Edgy, Passionate & Enthusiastic, Inclusive & Welcoming, Approachable & Friendly

Brand Values

• •Quality & Performance
• •Creativity & Self-Expression
• •Inclusivity
• •Ethical Practices
• •Passion & Fun
• •Innovation

Best Practices

• •Embrace "No Glitter, No Glory": Let this core motto infuse your copy. Use active, energetic language. Be unapologetically bold and enthusiastic about sparkle and self-expression.
• •Highlight Quality with Confidence: Talk about the premium, vegan, cruelty-free, and cosmetic-grade aspects with authority but keep the language exciting and accessible, not overly clinical.
• •Speak to the Creative Spirit: Encourage experimentation and fun. Use words like "unleash," "dare," "create," "transform," and "express." Position glitter as a tool for artistry.
• •Be Inclusive and Empowering: Write copy that makes everyone feel welcome to join the "glitterati." Celebrate individuality and the confidence that comes from unique self-expression.
• •Stay Playful and Edgy (When Appropriate): Don't be afraid of a little sass or humor. Keep the language vibrant and engaging. Use short, punchy sentences and exclamations where they fit the high-energy feel of the brand.

Social Perception

The Glitter Authority, Trusted by Professionals, High-Quality & Safe, Innovative Adhesive, Empowering & Fun, Supportive of Niche Communities, Founder-Driven Passion

Copy Examples

• •Dare to Dazzle. Unleash your inner sparkle. With Lit Cosmetics, more isn't just more – it's everything. Our pro-quality, cruelty-free glitters are here to turn heads and break rules. #NoGlitterNoGlory
• •Get Lit. Seriously. From subtle shimmer to supernova shine, we've got your glitter game covered. Vegan, vibrant, and ridiculously fun. Ready to transform your look?
• •Own the Spotlight. Life’s too short for boring makeup. Dive into 200+ shades of pure, unadulterated glam. Express yourself, get creative, and shine on. What masterpiece will you create today?
• •Not Just Glitter. It's a Vibe. Feel the confidence that comes with the perfect sparkle. Our legendary glitter base means your look stays put, so you can focus on being fabulous. #GlitterTheWorld
• •Warning: May Cause Extreme Confidence. Ready to level up your look? Lit Cosmetics offers the ultimate arsenal of bold, vegan glitters and eyeshadows. It’s not just makeup, it’s a statement.