Brand Tone

Empowering and Confident, Supportive and Solution-Oriented, Trendy and Youthful, Playful and Engaging, Inclusive (in terms of product variety)

Brand Values

• •Confidence
• •Comfort
• •Freedom/Fearlessness
• •Female Empowerment
• •Problem-Solving/Innovation

Best Practices

• •Speak the Language of Confidence: Always use empowering, positive, and reassuring language. Focus on solutions and the freedom the products provide, rather than on "problems" or "flaws."
• •Stay Youthful and Relevant: Keep up with current fashion trends and social media vernacular (especially on platforms like TikTok and Instagram) without trying too hard or losing authenticity. Use emojis and a slightly informal tone where appropriate for the platform.
• •Highlight User Benefits: Consistently emphasize what the customer gains: confidence, comfort, the ability to wear desired outfits, and a "carefree" experience.
• •Visual and Verbal Harmony: Ensure that the visual content (images, videos) aligns with the empowering and stylish tone of the copy. Show diverse individuals confidently wearing various outfits with the help of LITCHY products.
• •Create a "LITCHY Girl" Persona (and stick to it): Define the archetypal LITCHY user – confident, fashion-forward, solution-seeking, and active. Ensure all copy speaks directly to this persona and reflects her values and aspirations. Use hashtags like #LITCHYgirls to build community.

Social Perception

Positive for Problem-Solving, Effective Products, Trendy and Relevant, User-Friendly, Growing Brand

Copy Examples

• •Headline: Dare to Wear. LITCHY Has You Covered. Body: That backless dress has been calling your name. Our invisible boob tape and nipple covers give you the freedom to rock any look, flawlessly. Feel confident, feel LITCHY. #LITCHYReady
• •Headline: No More Outfit Maybes. Only Outfit Yeses. Body: Transparent top? Deep V-neck? High slit? Yes, yes, and YES! With LITCHY’s Body-Line essentials, say goodbye to wardrobe worries and hello to fearless fashion. Shop the solution.
• •Headline: Your Style. Your Rules. Our Support. Body: We believe every outfit deserves its moment. LITCHY body accessories are designed for ultimate comfort and invisible support, so you can express yourself, unapologetically. What will you wear today?
• •Headline: Festival Season? Sorted. Body: Dance from dusk till dawn without a single outfit mishap. Our sweat-proof, life-proof fashion tape and body solutions keep everything in place, so you can focus on the vibes. Get your festival kit now!
• •Headline: Confidence, Unboxed. Body: Lizzy Perridon founded LITCHY because everyone deserves to feel amazing in their clothes. Our Body-Line is more than just accessories; it’s your secret weapon for fearless style. Join the #LITCHYgirls.