Brand Tone

calm, aspirational, and minimalist

Brand Values

• •Quality Craftsmanship
• •Eco-Friendliness & Safety
• •Customer-Centricity
• •Local Identity
• •Creating Atmosphere

Best Practices

• •Use Sensory and Evocative Language
• •Maintain a Minimalist Vocabulary
• •Center the Narrative on "Moments"
• •Reinforce Core Values
• •Engage with a Calm and Appreciative Voice

Social Perception

reliable, high-quality, and aesthetically pleasing local brand

Copy Examples

• •Breathe in, breathe out. Transform your space into a sanctuary of calm with the clean, crisp notes of our Fresh Bamboo candle. Hand-poured with 100% soy wax for a clean, lasting scent. Your moment of peace awaits. #LitCandleCo #ScentedSoyCandlesPH #HomeSanctuary
• •Unwind Your Day. Long day? Let the soothing scent of our Cashmere Blanket candle melt your stress away. Experience the warm, comforting embrace that signals it's time for you. Shop our collection of hand-poured soy candles and find your perfect evening ritual.
• •Inspired by quiet moments of midday rest, Afternoon Siesta captures the essence of tranquility. Gentle notes of lavender and chamomile blend seamlessly with a hint of white tea, creating a serene atmosphere that calms the mind and soothes the soul. Perfect for meditation, reading, or simply reclaiming a moment of peace in your busy day. Hand-poured in the Philippines with 100% natural soy wax.
• •Your next moment of calm is on its way! ✨ So much love goes into every package. Thank you for your orders! #smallbusinessph #tiktokfindsph #packingorders #scentedcandles #homedecor
• •New Scents for a New Season | The Solstice Collection is Here