Tono de Marca

aspirational, caring, and sophisticatedly friendly

Valores de Marca

• •Quality & Craftsmanship
• •Animal Welfare & Comfort
• •Style & Aesthetics
• •Customer Connection & Community
• •British Heritage

Mejores Prácticas

• •Always Prioritize "Quality" and "Comfort": Whether describing materials, design, or the user experience for the dog, these two aspects should be central. Use descriptive adjectives that evoke a sense of luxury and well-being (e.g., "sumptuous," "supportive," "indulgent," "cosy").
• •Emphasize British Craftsmanship: Subtly weave in the "British made" aspect where appropriate, linking it to heritage, quality, and attention to detail. This reinforces a key differentiator.
• •Speak to the "Discerning Owner": Address the customer as someone who appreciates style, quality, and the finer things in life, both for themselves and their pets. The tone should be respectful and acknowledge their desire to provide the best.
• •Maintain a Warm and Engaging Voice on Social Media: While the product descriptions can be more sophisticated, social media captions should retain a friendly, approachable, and caring tone. Celebrate the joy pets bring and interact genuinely with your audience.
• •Visual and Textual Harmony: Ensure the copy always complements the high-quality, aspirational imagery used. The words should enhance the visual story of luxury, comfort, and the loving bond between owners and their pets.

Percepción Social

premium, trustworthy brand by its customers, offering high-quality, aesthetically pleasing products for dogs

Ejemplos de Copy

• •Headline: Spoil your beloved companion with the ultimate in British comfort. Body: Discover Lister Cartwright: Handcrafted luxury dog beds, designed for blissful sleep and timeless style. Because they deserve nothing less. #LuxuryDogBed #BritishMade #DogComfort
• •Headline: More than just a bed, it's a statement of love. Body: Each Lister Cartwright piece is a testament to exquisite craftsmanship and a deep understanding of what makes your furry friend truly happy. Elevate their everyday. #HandmadeWithLove #StylishPup #DogAccessories
• •Headline: Uncompromising Quality, Undeniable Style. For the Dog Who Has Everything. Body: From the finest fabrics to robust construction, Lister Cartwright accessories are built to last and designed to be admired. Treat your best friend to the luxury they deserve. #ListerCartwright #PremiumDogProducts #DesignerDog
• •Headline: Cosy Naps & Chic Spaces. Body: Our luxury dog beds don't just offer unparalleled comfort; they seamlessly blend with your beautifully designed home. Explore the Lister Cartwright collection and find the perfect fit. #DogBed #HomeDecorForPets #ElegantLiving
• •Headline: Crafted in Britain, Loved by Dogs Everywhere. Body: Experience the Lister Cartwright difference – where passion for pets meets exceptional design and enduring quality. See why discerning owners choose us. #UKMade #HappyDogs #InvestInComfort