Brand Tone

The predominant tone is empowering, creative, and joyful. The language used across all platforms is consistently positive, encouraging, and celebratory. It's also instructional and aspirational, guiding customers on how to achieve the "curated ear" look. The tone strikes a balance between being a friendly guide and a stylish tastemaker.

Brand Values

• •Self-Expression
• •Joy and Confidence
• •Creativity
• •Quality
• •Community

Best Practices

• •Lead with Empowerment: All copy, from product names to social captions, should aim to uplift and inspire confidence in the customer.
• •Use 'Joy' as a Verb: Frame the action of selecting and wearing earrings as an act of finding and creating joy.
• •Ask Engaging Questions: Foster community by prompting followers to share their own styles, stories, and tips related to their ear stacks.
• •Balance Aspiration with Attainability: Showcase beautiful, intricate styles while also providing clear, simple tips for beginners to start their own curation journey.
• •Tell a Story: Whether it's the founder's story, the inspiration behind a collection, or a customer's style journey, narrative is a powerful tool to connect with the audience on an emotional level.

Social Perception

Listen For Joy is perceived by its audience as a stylish, high-quality, and inspiring brand. Customers often express their satisfaction with the products and share their own "ear stacks," indicating a strong sense of community and brand loyalty. The founder, Kathy, is seen as a relatable and passionate figure, which adds to the brand's authenticity. The brand is viewed as an expert in the niche of ear curation.

Copy Examples

• •Your ear is a canvas. Paint it with your story. What does your stack say about you today? #ListenForJoy #EarStack
• •Find Your Sparkle. Curate a life, and an ear, full of joy.
• •Ready for your confidence boost? Our new collection is here.
• •Don't just wear jewelry. Express yourself. At Listen For Joy, we believe in the power of the perfect ear stack to unlock your confidence and creativity. Discover our curated collections and start building your story today.
• •The 'Limitless' Hoop: A reminder that your style has no boundaries. Delicately crafted to be the foundation of your boldest stacks or to shine elegantly on its own. How will you wear your limitless potential?