Brand Tone

Caring, Empathetic, Luxurious yet Affordable/Accessible, Effective & Results-Driven, Natural & Clean, Informative & Educational, New Zealand Proud

Brand Values

• •Health & Safety
• •Efficacy
• •Natural Ingredients & Ethical Sourcing
• •Accessibility
• •Customer Well-being
• •Transparency
• •Innovation

Best Practices

• •Develop a "Brand Voice Chart": Clearly define core tone characteristics (e.g., "Caring," "Effective," "Natural," "Luxurious," "Accessible"). For each characteristic, list "Do's" (e.g., use empathetic language, highlight specific results, mention natural origins) and "Don'ts" (e.g., overly technical jargon, fear-mongering, greenwashing).
• •Prioritize "Clean & Conscious" Language: Consistently use terms like "natural," "vegan," "cruelty-free," "ethically sourced," "New Zealand made," and explain what "clean beauty" means for Lissom (e.g., "free from parabens, sulfates, endocrine disruptors").
• •Weave in the Founders' Story (Authenticity): Subtly reference the personal inspiration behind the brand to reinforce the values of care, safety, and efficacy. This makes the brand more relatable and trustworthy.
• •Balance Luxury with Accessibility: Use descriptive, sensorial language that evokes a premium experience, but ensure the overall message remains welcoming and doesn't alienate customers looking for affordable quality. Highlight value and effectiveness.
• •Educate Gently: When discussing ingredients or benefits (especially for more clinical products they stock, like ZO® Skin Health), provide clear, concise information without being condescending or overly complex. Focus on how it helps the customer achieve their desired outcome.

Social Perception

Positive for Product Quality, Trusted for Clean Formulations, Seen as a New Zealand Brand, Appreciated for Addressing Real Needs. The brand seems to be well-regarded within New Zealand, with positive local media coverage. Confusion with other "Lissom" named entities online could slightly dilute brand recognition internationally if not carefully managed.

Copy Examples

• •Headline: Experience Radiant Skin, Naturally. Your Journey to Clean Beauty Starts Here. Body: At Lissom, we believe that what you put on your skin matters. Born from a passion for safe, effective skincare, our New Zealand-made treasures are lovingly crafted with the purest natural ingredients and proven actives. Reveal your healthiest glow, guilt-free.
• •Headline: Real Results, Gentle Approach. Discover the Lissom Difference. Body: Tired of harsh chemicals and empty promises? Lissom delivers luxurious, results-driven skincare that’s kind to your skin and the planet. Vegan, cruelty-free, and formulated for even sensitive complexions – because everyone deserves to feel beautiful in their own skin.
• •Headline: From Our Hearts to Your Home: Skincare That Cares. Body: Lissom isn’t just a brand; it’s a promise. Developed from personal journeys with a need for truly clean and effective solutions, we pour care into every bottle. Indulge in formulations that nourish, protect, and revitalize. Feel the Lissom love.
• •Headline: Unlock Your Skin’s Potential. The Power of Nature, Perfected by Science. Body: Why choose between natural and effective? Lissom synergizes the best of both worlds. Our expertly formulated skincare harnesses potent botanicals and high-performance actives to bring you visible results and a truly luxurious experience. Made with integrity in New Zealand.
• •Headline: Simplify Your Routine, Amplify Your Glow. Lissom: Affordable Luxury for Everyday. Body: Achieving beautiful skin shouldn't be complicated or break the bank. Lissom offers thoughtfully created essentials designed for modern lives. Experience the indulgence of premium skincare and the confidence of a healthy, radiant complexion, every single day.