Brand Tone

Uplifting, playful, authentic, and slightly trendy. A blend of heartfelt inspiration and lighthearted engagement.

Brand Values

• •Comfort & Joy
• •Inspiration & Motivation
• •Self-expression & Personalization
• •Inclusivity & Acceptance
• •Thoughtful Consumption

Best Practices

• •Use words and phrases associated with comfort, inspiration, and joy.
• •Highlight the personal stories behind product collections, especially when they align with brand values.
• •Maintain a playful and trendy tone, particularly on platforms like TikTok.
• •Emphasize product curation and personalization to resonate with individual customers.
• •Incorporate hashtags related to brand values, such as #SelfLove, #Inclusivity, #Empowered, #ComfortAndJoy, and #BeInspired.

Social Perception

A brand that is perceived as comforting, inspiring, trendy and authentic, with a focus on self-expression and inclusivity.

Copy Examples

• •Discover the Perfect Blend of Comfort and Style!
• •LissLex: Spreading comfort, inspiration, motivation, and laughter through our products.
• •New arrivals are here to lift your spirits through comfort, empowerment, and inspiration! Visit our website!
• •Neon Medusa Collection: A deeply personal creation about overcoming darkness and embracing self-love. #LissLex #NeonMedusa #SelfLove
• •Home Feels: Surround yourself with soft pillows and blankets for ultimate comfort and relaxation. #LissLex #ComfortAndJoy