Brand Tone

Creative & Inspiring, Friendly & Approachable, Professional & Quality-Focused, Supportive & Educational

Brand Values

• •Quality
• •Innovation
• •Customer Focus
• •Community
• •UK-Made & Eco-Conscious (where possible)
• •Family Business

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently mention the high-quality materials, UK-made aspect (where applicable), and the professional results users can achieve.
• •Maintain a Friendly and Encouraging Voice: Use warm, approachable language. Address the audience directly and foster a sense of community. Think "baking best friend."
• •Inspire Creativity: Use descriptive and evocative language that sparks imagination and highlights the artistic possibilities with their products.
• •Showcase Expertise (Subtly): While friendly, also convey knowledge and authority in cake decoration through helpful tips, promoting their expert-led classes, and the innovative nature of their products.
• •Be Visually Consistent: Ensure that the language used in copy aligns with the visual style of their branding – which is often modern, clean, and showcases beautifully finished products.

Social Perception

Positive, Award-Winning & Reputable, Helpful & Resourceful, Reliable

Copy Examples

• •Unleash your inner cake artist! ✨ Our NEW Precision Edge Scraper glides like a dream, giving your bakes that flawless, professional finish you've always wanted. Crafted with love in the UK, because every cake deserves to be a masterpiece. #LissieLou #CakePerfection #BakewithLove
• •Ready to take your cake creations from homemade to ‘WOW-made’? 🎂 Join our online ‘Mastering Modern Buttercream’ class with the amazing ChellBells Cakes! Learn the secrets, step-by-step, from the comfort of your kitchen. Your baking journey starts here! #LissieLouCakeSchool #OnlineBaking #ButtercreamDreams
• •From our family kitchen to yours! 👋 We're Henry, Verity, and Ann – the mum, brother, and sister team behind LissieLou. We pour our hearts into creating innovative, top-quality cake décor that makes your baking shine. Thanks for being part of our sweet adventure! #FamilyBusiness #UKMade #LissieLouStory
• •Get ready to sleigh the Christmas cookie game! 🎄🎅 Our new festive embosser collection is here to add a touch of LissieLou magic to your holiday treats. Handmade in the UK for that extra sprinkle of joy! Tag a fellow Christmas baker! #LissieLouChristmas #CookieArt #FestiveBaking
• •What showstopper are you baking this weekend? 🤔 We love seeing your incredible creations using LissieLou goodies! Share your bakes and tag us @lissieloulondon for a chance to be featured. Let's inspire each other! #LissieLouBakes #CommunityBaking #CakeInspo