Brand Tone

approachable, heartfelt, and enthusiastic

Brand Values

• •Family & Personal Connection
• •Creativity & Personalization
• •Faith
• •Community Support
• •Joy & Positivity

Best Practices

• •Always Lead with Heart: Start with the "why" behind the product. Whether it's joy, faith, or family, anchoring the copy in a core value will keep the tone consistent. Instead of "New Tumbler for Sale," try "Start Your Mornings with a Cup of Joy."
• •Use "You" and "Your" to Center the Customer: Frame the copy around the customer's vision and benefit. Phrases like "your vision, our creation," "your story," and "a gift for your loved one" make the experience personal and collaborative.
• •Incorporate the "Handmade" Element: Consistently remind customers that items are crafted by a real person, not mass-produced. Use words like "handcrafted," "made with care," "custom-designed," and "hand-placed" to reinforce the value of the work.
• •Maintain a Positive and Uplifting Tone: The brand's mission is to spread joy. The copy should reflect this through positive language, enthusiastic announcements, and celebratory emojis (where appropriate, like on social media).
• •Tell the Story of the Small Business: Weave the personal narrative into the brand's communication. Mentioning that you're a family-run business from North Carolina or sharing behind-the-scenes moments helps build a loyal community that feels connected to the brand beyond the products themselves.

Social Perception

The public perception of Lissa's Lovely Creations LLC is overwhelmingly positive, characterized by an appreciation for its handcrafted quality and personal touch. The brand is perceived as an authentic small business that people are happy to support, and as a source of creative and inspiring products.

Copy Examples

• •✨ Your Vision, Our Creation! ✨ Just finished this gorgeous custom 40oz tumbler for a special customer, and we are in LOVE with how it turned out! From the perfect glitter blend to the hand-placed details, every piece we make is filled with passion. What can we bring to life for you today? DM us to start your custom order! #LissasLovelyCreations #CustomTumbler #HandmadeWithLove #PersonalizedGifts #MadeInNC
• •Wear Your Faith Boldly. 🙏 Our new collection of faith-based tees and tumblers is here! Featuring inspiring verses and beautiful designs like "Faith Can Move Mountains," each piece is a reminder of His grace. Perfect for yourself or as a heartfelt gift. Shop the collection now and carry your faith wherever you go. #FaithBased #ChristianApparel #JesusTumbler #ChildOfGod #ShopSmall
• •A Jar of Hope & Encouragement. ✨ Our "Read Me When..." Bible Verse Jar is the perfect dose of daily inspiration. Each jar is filled with dozens of hand-selected scriptures to lift your spirits, whether you need strength, comfort, peace, or a reason to praise. Keep it on your desk or gift it to a loved one to share a little light. #BibleVerseJar #FaithGift #ChristianDecor #DailyInspiration
• •The story behind every sparkle... It starts with an idea. Yours, or mine. Then comes the color, the glitter, and a whole lot of patience. This isn't just a cup; it's a piece of joy, made by hand, just for you. Thank you for supporting my dream!
• •More Than a Gift. It's a Memory. ✨ From personalized tumblers to custom family shirts, we craft unique treasures that tell your story. Handmade in North Carolina with love and care. First-time customer? Use code TAKE10 to save on your order!