Brand Tone

Expert/Authoritative, Results-Oriented/Transformative, Promotional/Sales-Driven, Supportive (aspirational)

Brand Values

• •Quality & Efficacy
• •Expertise
• •Transformation & Beauty
• •Variety & Choice
• •Natural Ingredients (where applicable)

Best Practices

• •Lead with Expertise, Support with Proof: Always ground claims in the brand's hairdressing knowledge and experience. Use testimonials (once service issues are resolved and genuine positive feedback is consistent), statistics (e.g., "200,000 satisfied clients" - but ensure this is verifiable and current), and detailed product benefits.
• •Focus on Transformation & Aspiration: Use language that paints a picture of the desired outcome – smooth, shiny, healthy, manageable, beautiful hair. Connect the products to the customer's aspirations for their look and confidence.
• •Maintain Transparency and Build Trust: Given the mixed reviews, it's crucial to be upfront about what products do, how to use them, and expected results. Over time, consistently good service will be the best trust-builder. Address concerns openly if possible (e.g., via an FAQ addressing delivery expectations).
• •Be Informative and Educational: Continue leveraging the blog and video content. Copywriting on product pages and ads can also adopt a mini-educational approach, explaining the benefits of key ingredients or why a particular lissage is suited for a specific hair type.
• •Consistent Visual and Textual Language: Ensure the language used in ad copy, website content, social media posts, and even customer service interactions aligns with the established expert, results-oriented, and supportive tone. Visuals should consistently reflect the high-quality, transformative nature of the products.

Social Perception

Mixed: Positive perception of product results and variety, but negative perception due to issues with order fulfillment, delivery, and customer service.

Copy Examples

• •Headline: Unlock Your Hair's True Potential: Expert Lissage, Stunning Results. Body: Dreaming of effortlessly smooth, radiant hair? At Lissage Au Top, we bring you professionally-selected Brazilian straightening and care, born from a passion for transformative results. Discover your perfect lissage today.
• •Headline: The Secret to Salon-Quality Smoothness, Delivered. Body: Why just dream about sleek, frizz-free hair? Our curated collection of premium lissage treatments, trusted by over 200,000 clients, offers lasting beauty and health for your hair. Explore our range and experience the 'Au Top' difference.
• •Headline: From Brazil, With Love (and Expertise) For Your Hair. Body: Our founder journeyed to Brazil to uncover the best in hair smoothing. Now, Lissage Au Top brings that expertise and top-tier product quality directly to you. Achieve breathtaking smoothness and shine, backed by true passion.
• •Headline: Your Hair Transformation Starts Here. Questions? We're Your Lissage Experts. Body: Choosing the right lissage can be daunting. Our blog is packed with expert advice, and our team is ready to guide you. Invest in your hair's future with confidence and achieve the stunning, healthy results you deserve.
• •Headline: Tired of Frizz? Embrace Lasting Smoothness with Lissage Au Top. Body: Imagine waking up to perfectly smooth, manageable hair every day. Our advanced lissage solutions, including gentle Tanin and potent Brazilian treatments, make it possible. Join thousands of satisfied customers who've said goodbye to bad hair days!