Brand Tone

Vibrant, Joyful, Elegant, Luxurious, Confident, Bold, Passionate, Story-driven, Approachable, Community-Oriented

Brand Values

• •Joy and Individuality
• •Quality and Craftsmanship
• •Sustainability and Slow Fashion
• •Heritage and Storytelling
• •Giving Back & Community
• •Diversity

Best Practices

• •Embrace Vibrant Language: Use descriptive and evocative words that convey energy, joy, and color. Think dazzling, radiant, spirited, exquisite.
• •Highlight Exclusivity and Quality: Emphasize finest silks, exclusive in-house prints, limited quantities, and timeless design to reinforce the luxury and slow fashion aspects.
• •Tell the Story: Weave in elements of Rene's inspiration, the African heritage, and the meaning behind the prints to create a deeper connection with the audience.
• •Maintain an Uplifting and Confident Voice: The copy should make the reader feel good and confident in their choice to wear Lisou.
• •Integrate Values Naturally: Subtly mention sustainability efforts (e.g., crafted with care for you and the planet) or community impact where relevant, without being preachy.

Social Perception

Positive, Aspirational yet Accessible, Empowering, Artistic & Creative, Ethical & Conscious

Copy Examples

• •Headline: Lisou: Wear Your Joy. Discover unique silk pieces as vibrant as you are.
• •Social Media Post: Unleash your inner sunshine with our [Product Name]. Crafted from the finest silk and blooming with an exclusive Lisou print, it’s more than a dress – it’s a mood. ✨ #LisouLondon #SilkDress #JoyfulStyle
• •Product Description Snippet: Inspired by the vivid landscapes of Tanzania and the creative buzz of London, our [Product Name] shirt is a masterpiece of color and craftsmanship. Each print tells a story, designed in-house by Rene to make you feel uniquely beautiful. Made with 100% luxurious silk, because you deserve nothing less.
• •Email Subject Line: Colour Your World ✨ Explore New Silk Arrivals from Lisou!
• •About Us Snippet: At Lisou, we believe fashion should be a celebration. Born from a desire for colour in a sea of neutrals, our founder Rene Macdonald infuses every piece with the joyful spirit of her African heritage and the timeless elegance of London style. We’re more than just clothes; we’re wearable art with a conscience.