Brand Tone

Sophisticated & Chic, Modern & Timeless, Aspirational yet Accessible, Understated & Confident, Evolving & Responsive

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Feminine Elegance
• •Customer Experience
• •Brand Independence (Aspirational)
• •Experimentation and Dynamism

Best Practices

• •Develop a Central Tone of Voice Guide: Document the key characteristics of Lis Bonne Atelier's tone (e.g., sophisticated, understated, confident, elegant) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Quality Over Quantity in Descriptions: Focus on evocative language that highlights craftsmanship, material quality, and the timeless nature of the pieces, rather than just listing features.
• •Maintain Visual and Textual Harmony: Ensure the copy on all platforms (website, social media, emails) aligns with the minimalist, chic, and sophisticated visual aesthetic. The language should feel as curated as the imagery.
• •Engage with Understated Confidence: When interacting with customers (e.g., responding to comments or DMs), maintain a polite, professional, and helpful tone that reflects the brand's sophistication without being overly formal or distant.
• •Tell the "Story" Subtly: Weave elements of the brand's journey, design philosophy, or the inspiration behind collections into copy where appropriate (e.g., "Our Story" section, journal posts, email newsletters) to build a deeper connection without overt self-promotion. This also includes being prepared to address concerns about values like sustainability more directly and transparently in the brand's narrative.

Social Perception

Influencer-Driven Appeal, Stylish & Desirable, Emerging Brand with Potential, Concerns Regarding Transparency & Sensitivity, Valued for Aesthetics

Copy Examples

• •Instagram Post (New Coat): Elegance, redefined. Discover the [Coat Name], meticulously crafted for enduring style and warmth. Your timeless companion for seasons to come. #LisBonneAtelier #TimelessFashion #NewCollection
• •Website Banner (Seasonal Collection): Embrace the Season with Lis Bonne Atelier. Curated pieces that blend modern sophistication with effortless wearability. Explore the new collection.
• •Email Newsletter Subject (Exclusive Preview): First Look: The Icons of Tomorrow by Lis Bonne Atelier (Body Snippet): Step into a world of refined style. Be the first to experience our latest arrivals – thoughtfully designed essentials that will define your wardrobe.
• •Product Description Snippet (Knit Sweater): The [Sweater Name] Sweater: Where comfort meets chic. Woven from the finest [Material e.g., merino wool], its relaxed silhouette and subtle detailing offer versatile elegance for everyday moments and beyond.
• •TikTok Video Caption (Styling a Blazer): From desk to dinner, effortlessly. ✨ Our [Blazer Name] Blazer is the ultimate power piece. How would you style yours? #LisBonneAtelier #BlazerStyle #WorkwearChic #CapsuleWardrobe