Brand Tone

authentic, passionate, personal, and inspirational

Brand Values

• •Authenticity
• •Passion & Love for Creation
• •Uniqueness & Individuality
• •Sharing & Community
• •Inspiration from the World
• •Family Orientation

Best Practices

• •Embrace Authenticity: Always communicate genuinely. Share the passion behind the brand and the products. Avoid overly corporate or impersonal language. Let the "heart and soul" shine through.
• •Tell Your Story (and Theirs): Weave the brand's narrative – the love for creation, the inspiration from the world, the personal touch – into product descriptions, social media posts, and 'About Us' sections. Encourage customers to see the items as part of their own unique story.
• •Use "We" and Personal Pronouns: Reinforce the personal, "girls with a faible" aspect of the brand by using "we" and speaking directly to the customer ("So wie ihr" - Just like you). This fosters a connection and a sense of a small, passionate team.
• •Maintain Visual Consistency: Ensure that the visual elements (photography style, color palettes on social media and website) align with the authentic, passionate, and perhaps slightly whimsical or heartfelt tone described in the "About Us" section.
• •Engage with a Personal Touch: When responding to comments or messages, maintain the warm, authentic, and appreciative tone. If appropriate and aligned with the brand's comfort level, incorporating the personal/family aspect (as seen on TikTok) can further strengthen the brand's unique positioning.

Social Perception

The brand likely aims to be perceived as a personal, heartfelt, and stylish source for unique fashion items. They cultivate an image of a small business driven by genuine passion.

Copy Examples

• •Headline: More Than Just Fashion – It's a Piece of Our Heart. Body: "Each piece in our collection isn't just designed; it's dreamt, loved, and created with a passion for the unique. We believe in fashion that tells your story, authentically. Discover the LISARA difference. #LisaraStory #FashionWithSoul"
• •Headline: Your Style, Your Story, Our Inspiration. Body: "We find beauty in the everyday, in the world's hidden treasures, and in you. Our latest arrivals are crafted to celebrate your individuality. Wear what makes you feel authentically you. Explore the new collection! #BeLisara #AuthenticStyle"
• •Headline: From Our Hearts to Your Wardrobe. Body: "Hi, we're the faces behind LISARA! [Optional: Briefly mention the family/personal aspect if comfortable, linking to the 'About Us' or a blog post]. We pour our passion for unique finds into every handpicked item, hoping you'll love them as much as we do. Thanks for being part of our journey! Shop our favorites. #LisaraCommunity #PassionForFashion"
• •Headline: Special Must-Haves, Made with Love. Body: "Remember that feeling of finding something truly special? That's what we aim for with every LISARA piece. Unique, authentic, and designed to make you shine. Find your next must-have today! #LisaraMustHaves #WearYourStory"
• •Headline: Inspired by Life, Designed for You. Body: "Life is ever-changing, and so is our inspiration! We're constantly exploring new colors, materials, and stories to bring you fashion that feels fresh and true. What story will your outfit tell today? #LisaraInspiration #StyleEvolved"