Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Educational and Inspirational, Community-Focused, Helpful and Supportive

Brand Values

• •Creativity and Inspiration
• •Quality and Innovation
• •Education
• •Accessibility/Inclusivity
• •Customer Focus & Community
• •Passion

Best Practices

• •Embrace Lisa's Voice (Authenticity): Write as if Lisa is speaking directly to the customer – friendly, enthusiastic, and genuinely passionate about crafting. Use "I" and "we" to create a personal connection.
• •Focus on Inspiration and Empowerment: Frame copy around what the customer can *achieve* with the products. Highlight the ease of use and the beautiful results they can expect, fostering a sense of "I can do that!"
• •Be Educational and Generous with Tips: Incorporate helpful hints, technique suggestions, or links to tutorials within promotional copy where appropriate. This reinforces the brand's value of education.
• •Foster Community and Interaction: Encourage engagement by asking questions, inviting users to share their makes, and promoting the Facebook group or live events. Use inclusive language.
• •Maintain Enthusiasm and Positivity: Let the copy reflect the joy and excitement of crafting. Use vibrant language and exclamation points where natural to convey genuine enthusiasm for products and the creative process.

Social Perception

Highly Regarded for Product Innovation, Trusted Brand, Inspiring and Enabling, Led by a Passionate and Relatable Figure, Good Customer Service, Community-Oriented

Copy Examples

• •Headline: Unleash Your Inner Artist! ✨ Body: Ready to transform paper into pure magic? Our NEW 3D Embossing Folders are here to add breathtaking dimension to your cards, scrapbooks, and more. So easy to use, you'll be creating masterpieces in minutes! Shop now and let your creativity bloom! #LisaHortonCrafts #CraftyMagic
• •Headline: Get Ready to GLOW! Introducing Neon Gels! 🌟 Body: Want to make your projects POP? Lisa's just unveiled her incredible new Neon Gels, and trust us, they're game-changers! Perfect for adding vibrant, eye-catching details that shine. Join Lisa live on Facebook this Wednesday to see them in action – you won’t want to miss this burst of color! #NeonCrafts #LisaHortonDesigns
• •Headline: Crafting Made Easy (and SO Fun!). 😊 Body: Ever feel stuck for ideas? At Lisa Horton Crafts, we believe everyone can create something beautiful. Our coordinating stencils, dies, and inks take the guesswork out, so you can focus on the joy of making. Dive into our latest tutorial on YouTube and get inspired! #CreativeJourney #CraftWithLisa
• •Headline: Your Masterpiece Awaits! High-Quality Tools for Every Crafter. 🎨 Body: From intricate dies to luscious inks, we pour our passion into every product. We're crafters too, so we know that quality tools make all the difference. Explore the Lisa Horton Crafts collection and discover the joy of creating with the best. What will you make today? #QualityCrafts #CraftSupplies
• •Headline: Join Our Crafty Family! ❤️ Body: Share your amazing creations, get exclusive tips from Lisa, and connect with fellow craft lovers in our official Facebook Group! It's a place to learn, inspire, and celebrate the joy of crafting together. We can't wait to welcome you! Search 'Crafting with Lisa Horton Crafts (Official)' on Facebook. #CraftCommunity #LisaHortonFans