Brand Tone

Elegant & Sophisticated, Aspirational yet Accessible, Feminine & Graceful, Passionate & Appreciative, Helpful & Responsive

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Beauty & Elegance
• •Customer Satisfaction
• •Individuality & Self-Expression

Best Practices

• •Develop a Brand Voice Guide
• •Understand Your Audience
• •Focus on 'Show, Don't Just Tell'
• •Maintain Consistency Across All Platforms
• •Review and Refine

Social Perception

Positive (among engaged followers), Seen as a Source of Desirable Jewellery, Limited Broad Public Awareness, Trustworthy (within its ecosystem)

Copy Examples

• •Elegance that whispers. Our new 'Seraphina' necklace, crafted in 18k gold, is a timeless touch of grace for your everyday or your most cherished moments. Discover the collection – link in bio. #LisaCoJewellery #FineJewellery #TimelessElegance #GoldNecklace #UnderstatedLuxury
• •Find Your Sparkle. From classic studs to contemporary drops, Lisa&Co Jewellery offers an exquisite selection to adorn every occasion. Handcrafted with passion, designed to last. Shop now and enjoy complimentary shipping on orders over $100. #JewelryAddict #ElegantDesigns #GiftIdeas #FashionJewellery #LisaAndCo
• •Introducing the 'Ethereal Bloom' Collection by Lisa&Co Jewellery ✨ (Body Snippet): Dear [Customer Name], immerse yourself in the delicate beauty of our new 'Ethereal Bloom' collection. Inspired by nature's artistry, each piece is thoughtfully designed to bring a touch of sophisticated charm to your ensemble...
• •That final touch that makes all the difference 💍✨ Obsessed with how our 'Stella' ring completes this look! #JewelleryLover #RingStack #OOTD #StyleInspo #LisaCoJewellery #ElegantJewelry
• •Lisa&Co Jewellery: Where Timeless Design Meets Modern Elegance. Explore Our Exquisite Collections.