Brand Tone

Ethereal, Inspiring, and Conscious, consistently feminine, sophisticated, and deeply connected to timelessness and nature. It uses evocative, experiential language and maintains a polished, aspirational quality, avoiding slang and humor.

Brand Values

• •Ethical & Local Production
• •Sustainability & Slow Fashion
• •Timelessness & Individuality
• •Exclusivity & Craftsmanship
• •Female Empowerment

Best Practices

• •Lead with "Why," Not Just "What": Always connect the product back to the brand's core values. Instead of just describing a dress, describe the feeling it evokes, the ethical way it was made, and its timeless nature.
• •Use an Evocative & Sensory Vocabulary: Employ words that relate to nature, feeling, and timelessness. Phrases like "free-flowing fabrics," "luxury coastal vibe," "unusually beautiful," and "consciously designed" reinforce the brand's ethereal and thoughtful identity.
• •Tell the Story: Weave the brand's origin story and the designer's inspiration into the copy where appropriate. This reinforces authenticity and the "designer-led" feel, justifying the luxury price point.
• •Emphasize Scarcity and Quality: Consistently mention that collections are "made locally in limited runs" and "treasures to cherish." This language elevates the perceived value and exclusivity of each item.
• •Maintain an Aspirational & Empowering Tone: Write for a woman who is confident, appreciative of quality, and conscious of her choices. The copy should empower her, celebrating "unapologetic femininity and strong women everywhere." Avoid overly casual language to maintain the brand's premium feel.

Social Perception

Perceived as a high-end, niche Australian designer brand, known for unique, flowing, feminine pieces for special occasions. Its emphasis on local, ethical, and sustainable production resonates with conscious consumers, making it seen as a luxury item reflecting quality, craftsmanship, and design integrity.

Copy Examples

• •Introducing the Sora Dress. Crafted from pure silk that moves with the whisper of the breeze, this is more than a garment—it’s a memory in the making. Designed for moments of unapologetic femininity and timeless grace. Discover the piece you'll cherish for seasons to come. #LisaBrownDesigns #SlowFashion #AustralianMade #TimelessStyle
• •Conscious Creations, Timelessly Worn. Born on the Queensland coastline, our limited-run collections are ethically crafted in Australia for a lifetime of effortless elegance.
• •The Elton Blouse is an ode to the art of detail. Made from responsibly sourced fabrics by our local artisans, its fluid silhouette transitions seamlessly from sunlit days to enchanted evenings. Each stitch is a promise of lasting quality and individual style. Pair it with our silk pants for a statement of liveable luxury or your favorite denim for elevated ease.
• •For the Love of Fabric | New Heirlooms Have Arrived
• •Tired of trends? Invest in forever. At LISA BROWN, we believe in slow fashion. Every piece is designed and ethically made in Australia in limited quantities, ensuring your garment is as unique as you are. Explore our collection of timeless, feminine designs made to be cherished.