Tono de Marca

informative, scientific, and reassuring

Valores de Marca

• •Health and Well-being
• •Scientific Validation
• •Quality and Efficacy
• •Innovation

Mejores Prácticas

• •Lead with Science, Follow with Benefits: Always ground claims in the scientific aspect of red light therapy before explaining the practical, emotional, and health benefits to the user.
• •Use a Reassuring and Confident Voice: Your language should be calm, clear, and assertive. Avoid jargon where possible, but don't shy away from technical terms when explained simply. This builds trust in the product's efficacy.
• •Leverage Testimonials: Integrate customer stories and quotes across all platforms. Authentic social proof is more powerful than any marketing claim and aligns perfectly with the brand's value of proven results.
• •Maintain a Professional and Clean Aesthetic: The visual identity (images, videos, graphics) should match the tone: high-quality, professional, and focused on health and serene lifestyles.
• •Educate, Don't Just Sell: Position the brand as an expert resource. Create content (blog posts, infographics, videos) that educates the audience about red light therapy, not just about your products. This reinforces authority and trustworthiness.

Percepción Social

The general perception of Liroma is highly positive. Customers see it as a reliable and effective brand that delivers on its promises. Testimonials often express satisfaction and gratitude, with users sharing detailed stories of how the products have helped with chronic pain, skin conditions, and recovery. The brand is considered a leading specialist in the Netherlands and Belgium. There are very few negative mentions, with one isolated review noting a product defect that was resolved. This positive perception is a significant asset, as word-of-mouth and testimonials are powerful in the health and wellness sector.

Ejemplos de Copy

• •Stop letting pain dictate your day. Discover the power of clinically-proven red light therapy and reclaim your movement.
• •Reveal your inner radiance. Our red light therapy masks boost collagen and reduce fine lines for visibly healthier, younger-looking skin. Tap to learn the science behind the glow.
• •A good night's sleep is no longer a dream. Liroma's red light therapy helps regulate your natural sleep cycle, so you wake up refreshed and energized.
• •Harness the technology once reserved for NASA to recharge your body at a cellular level. Experience faster muscle recovery, reduced inflammation, and a balanced sense of well-being with Liroma.
• •See why over 13,000 customers trust Liroma for their health journey. Our devices are backed by science and a 30-day satisfaction guarantee. Your wellness is our priority.