Brand Tone

Intellectual, Passionate, Authoritative, Engaging, Respectful

Brand Values

• •Promotion of Literature
• •Critical Analysis & Intellectual Curiosity
• •Discovery & Exploration
• •Quality Journalism
• •Heritage & Modernity

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Lire Magazine's tone (Intellectual, Passionate, Authoritative, Engaging, Respectful) with examples of do's and don'ts for copy across different platforms.
• •Know Your Audience, Adapt the Platform: While the core tone remains consistent, adjust the formality and style for each platform. TikTok copy will be more colloquial and trend-aware than a formal website article, but both should reflect a passion for literature.
• •Prioritize Intellectual Depth with Clarity: Ensure that even complex literary ideas are communicated clearly and engagingly. Avoid overly academic jargon unless appropriate for a specific, niche article. The passion for literature should make it inviting, not exclusionary.
• •Emphasize Storytelling and Human Connection: Focus on the human elements of literature – the authors, their stories, the impact of books on readers. This makes the content more relatable and engaging.
• •Regularly Audit and Refine: Periodically review content across all channels to ensure it aligns with the defined brand tone and values. Gather feedback and make adjustments as needed to maintain consistency and relevance.

Social Perception

Respected Authority, Intellectual & Cultured, Traditional yet Evolving, Passionately Literary, A Trusted Guide

Copy Examples

• •Facebook/Instagram Post (New Issue Promotion): Delve into the literary event of the season! Our new issue uncovers the powerful narratives shaping our world, featuring an exclusive interview with [Author's Name] and a deep dive into the vibrant contemporary poetry scene. Explore, discover, and be inspired. Link in bio to subscribe or find your copy! #LireMagazine #NewReads #LiteraryPassion
• •Twitter Post (Engaging Question): What book has fundamentally changed your perspective this year? Share your transformative reads with the #LireReads community. We're exploring the power of literature to shift minds in our latest feature – see it here: [link] #BookTwitter #LiteraryDebate
• •Subscription Drive Email Subject: Rediscover the Joy of Reading with Lire Magazine – Your Curated World of Literary Excellence. Body Snippet: For nearly 50 years, Lire Magazine has championed the profound, the moving, and the thought-provoking in literature. Join a community of passionate readers and gain access to insightful reviews, exclusive author interviews, and curated selections that illuminate the best of the literary world. Subscribe today and let us guide your next great read.
• •TikTok Video Concept (15 seconds): Visual: Quick cuts of stunning book covers, a hand turning a page, a glimpse of an author interview. Text Overlay: Tired of algorithms? Crave real literary discovery? Voiceover (Energetic, Inspiring): Unlock a world of stories. Expertly curated. Passionately discussed. This is Lire Magazine. Find your next obsession. #BookTok #FrenchLit #LireMagazine #MustRead
• •Website Banner (Highlighting an Author): Journey into the mind of [Author's Name]. Lire Magazine brings you an intimate portrait of the writer behind the words. Explore their universe, understand their craft. Read the full feature now. #LiteraryIcons #AuthorSpotlight