Tono de Marca

Sophisticated, Aspirational, Confident, Minimalist, Empowering, and Polished.

Valores de Marca

• •Timelessness
• •Quality
• •Elegance
• •Empowerment
• •Modernity

Mejores Prácticas

• •Use a Refined Vocabulary: Consistently employ words that evoke elegance and intelligence, such as "meticulous," "curated," "poise," "enduring," and "silhouette." Avoid slang, overly casual language, and excessive exclamation points.
• •Focus on "Show, Don't Tell": Instead of saying a product is "high-quality," describe the "18-momme silk" or the "hand-stitched details." Instead of saying the brand is for "confident women," create narratives and scenarios where that confidence is demonstrated.
• •Maintain a Consistent Narrative of Empowerment: Every piece of copy, from a product description to a social media post, should tie back to the core value of empowering the wearer. The clothing is the tool; the woman is the subject.
• •Speak Directly to an Intelligent Customer: Write copy that assumes the reader is discerning, educated, and values quality over quantity. Address her with respect and as an equal who understands and appreciates the finer details.
• •Create a Tone-of-Voice Guideline Document: Formalize the brand voice. This document should include the core values, personality traits (e.g., confident, not arrogant; sophisticated, not stuffy), a list of on-brand and off-brand words, and examples of grammar and sentence structure to ensure everyone writing for the brand is aligned.

Percepción Social

LIRAY OFFICIAL STORE is perceived as a niche, premium fashion label known for high-quality, aspirational designs. It's seen as a go-to for the professional woman, building trust through its focus on materials and craftsmanship.

Ejemplos de Copy

• •Crafted from pure Mulberry silk that moves with you, the 'Helena' blouse is not just a garment, but a second skin. Its fluid drape and timeless design promise a quiet confidence that lasts from the boardroom to after-hours. Discover enduring elegance.
• •Poise is a language understood everywhere. Our signature trench, designed for the woman who is her own destination. #LirayLegacy #ModernWoman
• •Beyond Trends. Before Anyone Else. We design for the woman who doesn't follow fashion—she defines her own. Explore collections built on quality, confidence, and character.
• •The Autumn Collection has arrived. Discover pieces where meticulous craftsmanship meets modern ambition. Architectural silhouettes, luxurious cashmeres, and the foundational wardrobe you'll return to, season after season. Be the first to experience it.
• •We don't just make clothes. We craft armor for the modern woman. Each stitch is a statement of strength, each fabric a promise of quality. LIRAY is for the moments that define you. Wear your story.