Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Informative, Educational, Modern, and Engaging

Brand Values

• •Customer Focus/Service
• •Wide Selection & Discovery
• •Quality
• •Convenience
• •Passion for Liquor

Best Practices

• •Develop a "Brand Voice" Document: Clearly outline the brand's personality traits (e.g., enthusiastic, knowledgeable, witty, approachable), preferred vocabulary (and words to avoid), and a "we are/we are not" list (e.g., "We are passionate, not pretentious"). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. "Geeks" implies a certain level of enthusiasm and interest. Tailor the language to resonate with them – be informative but also share in their excitement.
• •Embrace the "Geek" Identity: Lean into the name. Use language that reflects passion, in-depth knowledge (shared accessibly), and a genuine love for the world of spirits. Don't be afraid to show your enthusiasm.
• •Prioritize Clarity and Helpfulness: While being enthusiastic, ensure the copy is easy to understand, provides useful information (about products, pairings, origins), and guides the customer effectively.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok script, or an email newsletter, the core tone and voice should remain recognizable, building a cohesive brand experience.

Social Perception

Generally Positive, with Some Concerns; Seen as a Resource for a Wide Selection; Mixed Online Reputation; Influencer Endorsements

Copy Examples

• •Just Landed! Explore the Bold Flavors of [New Spirit Name] - Your Next Liquor Adventure Starts Here!
• •Whiskey lovers, rejoice! 🥃 We're diving deep into the smooth notes of [Whiskey Brand]. Perfect for a quiet night in or sharing with fellow geeks. What's your favorite way to enjoy it? #LiquorGeeks #WhiskeyWednesday #SipResponsibly
• •Unlock a World of Flavor 🗝️ Special Deals Inside for Our Fellow Liquor Geeks!
• •Crafted with passion, bottled for the curious. This [Tequila Type] isn't just a drink, it's an experience. Smooth agave notes meet a hint of [Flavor Note], making it a must-try for both tequila newbies and seasoned aficionados. Ready to geek out on great taste?
• •Your Epic Liquor Journey Begins at LiquorGeeks. Rare Finds, Trusted Favorites, Shipped to Your Door. Let's Get Our Geek On!