Brand Tone

Informative and Authoritative

Brand Values

• •Quality and Purity
• •Health and Wellness
• •Integrity and Transparency
• •Reliability

Best Practices

• •Prioritize Education: Always lead with informative content that educates the customer about the benefits of the minerals and the science behind the products. Use clear, concise language to explain complex concepts.
• •Maintain a Professional and Confident Voice: Use an authoritative yet approachable tone. Avoid overly casual language or slang, which could undermine the brand's credibility as a serious health supplement provider.
• •Be Transparent and Honest: Continue to be upfront about the taste of the products and the fact that you are not providing medical advice. This builds trust and manages customer expectations.
• •Leverage Testimonials and Success Stories: Share customer experiences to provide social proof and reinforce the brand's value of improving health and wellness. This adds a human element to the scientific focus.
• •Stay Consistent Across All Platforms: Ensure that the tone of voice is consistent across the website, social media, email marketing, and any other customer touchpoints. This will create a strong, recognizable brand identity.

Social Perception

Generally positive within its target niche, with customers appreciating product effectiveness. Some neutral/negative points relate to taste and potential brand confusion, but the brand has cultivated a loyal following among health-conscious individuals seeking specific solutions.

Copy Examples

• •Feeling tired and run down? It could be your iron levels. Traditional iron tablets can be hard to absorb and tough on your stomach. Our Angstrom Iron is a game-changer. Its unique liquid form is designed for maximum absorption, delivering the iron your body craves without the digestive discomfort. Take charge of your energy levels today.
• •Unlock the power of the 'master mineral.' Magnesium is essential for over 300 bodily functions, from muscle relaxation to better sleep. Our liquid magnesium supplement provides this vital nutrient in its most bioavailable form, ready to be used by your cells instantly. Experience the difference of pure, potent, and professional-grade minerals.
• •Don't let joint stiffness slow you down. Boron is a key mineral in supporting bone and joint health. Our liquid boron supplement is a favorite among those looking to maintain an active lifestyle. Its angstrom-sized particles are designed for rapid absorption, so you get more of what you need to keep moving.
• •Purity is our promise. Our liquid mineral supplements contain only the purest elemental minerals and reverse osmosis water. No fillers, no artificial flavors, no unnecessary additives. Just the essential nutrients your body needs to thrive. Because when it comes to your health, nothing but the best will do.
• •Why liquid minerals? We believe that what you put into your body should be effective and efficient. That's why we are committed to providing supplements in their most 'useable' form. Our angstrom-sized minerals are designed to bypass the digestive system for direct cellular absorption, offering a level of bioavailability that is hard to match. It's not just about supplementing; it's about supplementing smarter.