Brand Tone

aspirational, artistic, and feminine

Brand Values

• •Artistic Expression
• •Quality and Craftsmanship
• •Femininity and Empowerment
• •Community and Connection
• •Joy and Positivity

Best Practices

• •Create a Voice and Tone Guide: Document the brand's personality Peregrina—Aspirational, Artistic, Feminine. Define the vocabulary (e.g., use "art," "handcrafted," "magic," "sparkle") and the words to avoid (e.g., "cheap," "basic," "generic"). This ensures anyone writing for the brand stays consistent.
• •Always Lead with Art and Expression: Frame every product and message around the core value of self-expression. The primary message is that customers are buying a piece of art, not just a phone case.
• •Use a Consistent Emoji Palette: Continue using a curated set of emojis (e.g., ✨, 💖, 🌸, 🎨, 🌿) that align with the brand's chic, artistic, and feminine feel. This adds personality and visual consistency across all digital platforms.
• •Engage and Celebrate Your Community: Actively encourage and feature user-generated content. Use conversational and appreciative language when interacting with followers. Make customers feel like they are part of an exclusive, creative community.
• •Balance Beauty with Function: While the artistic aspect is the primary selling point, always mention the protective and quality features of the cases. This reinforces the value proposition and assures customers that they are making a practical, high-quality purchase without sacrificing style.

Social Perception

The public and customer perception of Liquid Love appears to be overwhelmingly positive. The brand is often associated with high-quality, unique, and "cute" phone cases. Customers frequently praise the artistic designs, such as those with pressed flowers, glitter, and abstract patterns. Reviews and social media comments indicate that customers view the products as both beautiful and functional, appreciating that the cases are protective as well as stylish. The use of phrases like "mesmerizing waterfall effect" and "glow in the dark neon sand" in product descriptions from retailers creates an image of a unique and high-quality product. User-generated content on Instagram showcases a proud and engaged customer base that identifies with the brand's artistic and chic identity.

Copy Examples

• •Meet the Bloom Collection 🌸✨ Art you can carry, now in full bloom. Each case is a handcrafted garden for your phone, designed to bring a little piece of nature's magic to your everyday. Which one is calling to you? #LiquidLove #ArtYouCanCarry #HandmadeWithLove
• •Why just protect your phone when you can make it sparkle? Our Stardust case isn't just an accessory; it's a statement. Handcrafted with a mesmerizing cascade of glitter, it’s durable, chic, and designed to catch the light—and everyone's attention. Shine on.
• •A Little Love for Your Inbox (and Your Phone!) ✨
• •Tired of boring phone cases? So were we. That’s why we created Liquid Love—beautiful, handmade cases that are as unique as you are. Fusing protection with pure artistry, it's time to carry a case you truly love. Shop our collection and find your perfect match!
• •(Featuring a customer's photo) "We LOVE seeing how you style your Liquid Love! 😍 @[username] is rocking our 'Ocean Dreams' case and we're obsessed. Tag us in your photos for a chance to be featured! #LiquidLoveLook"