Brand Tone

Passionate, Authentic, and Community-Focused

Brand Values

• •Independence
• •Craftsmanship and Quality
• •Creativity and Artistry
• •Community and Collaboration
• •Resilience and Adaptability

Best Practices

• •Lead with Passion, Follow with Detail: Start with emotive, passion-driven language that connects to music, art, and creativity. Follow up with the specific, authentic details (hop varieties, brewing process, tasting notes) that prove your expertise and appeal to craft beer aficionados.
• •Embrace Your Origin Story: Regularly reference your journey—from the shed, through the pandemic, to the current brewery. This narrative reinforces your values of authenticity, resilience, and independence, creating a stronger bond with your audience.
• •Always Spotlight Community: Whether it's a social media shout-out to a collaborating food vendor, a thank you to your Crowdfunder supporters, or a post celebrating your taproom regulars (and their dogs), keep the community at the forefront of your messaging.
• •Maintain a Consistent Visual and Textual Language: Ensure your copy reflects the same psychedelic, 60s/70s-inspired vibe as your can art and brand name. Use words like "Cosmik," "psychedelic," "far-out," or make subtle musical references that align with your core identity.
• •Be Unapologetically Independent: Frame your independence as a key benefit to the customer—it means creative freedom, no compromises on quality, and a business that's directly accountable to its community, not to shareholders. Use this as a point of pride and a differentiator in all communications.

Social Perception

Overwhelmingly positive, viewing it as a high-quality, friendly, and essential part of Nottingham's craft beer scene, a must-visit destination with a vibrant and welcoming atmosphere.

Copy Examples

• •Tune in, turn on, and drink up. Our new NEIPA, 'Cosmik Debris,' is a psychedelic trip for your taste buds. We’ve double dry-hopped this brew with a far-out blend of Citra and Mosaic, creating waves of tropical citrus and a soft, hazy finish. It’s the flavor of pure imagination, canned. Grab yours straight from the source.
• •This weekend, the brewery comes alive with the sounds of [Band Name]! We’re tapping a fresh batch of Day Tripper Pale Ale and the legends from @MockyD_vegan are serving up their incredible plant-based street food. Good beer, good music, good people. It’s what we’re all about. Music starts at 8pm. Be there.
• •It didn't start in a boardroom. It started in a shed with a nano kit, a Pink Floyd documentary, and a passion for beer and music. We've grown since then, but the spirit is the same. We are fiercely independent, dedicated to our craft, and forever grateful for the community that helped us build this place. This is more than a brewery; it's our home. And you're always welcome.
• •Wizard of Finance - Best Bitter. Proof that classic styles can still be magical. We’ve brewed this Best Bitter as a tribute to timeless taste. A blend of copper-hued malts creates a bready, biscuity base, while traditional English hops provide a subtle, earthy bitterness. Refreshing, balanced, and brewed with respect. The best investment you'll make all day.
• •Tired of the mainstream? Find your new favorite pint in the heart of Sneinton. At the Liquid Light Taproom, you drink our beer right where it's made—surrounded by the very tanks it was born in. With 12 lines of the freshest craft beer and delicious vegan eats, we're your perfect weekend spot. Come raise a glass with us at Unit 9, Robin Hood Industrial Estate.