Brand Tone

Aspirational & Evocative, Professional & Expert, Nature-centric & Calming, Trustworthy & Customer-focused

Brand Values

• •Sustainability
• •Innovation
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Passion for Nature

Best Practices

• •Emphasize Transformation and Escape: Consistently use language that evokes a sense of creating a personal paradise or an escape from the ordinary (e.g., "oasis," "sanctuary," "retreat," "breathtaking").
• •Highlight Expertise and Quality: Regularly mention craftsmanship, innovation, custom design, and the quality of materials and installation to reinforce professionalism and trustworthiness.
• •Incorporate Nature and Sustainability: Weave in terms related to nature, ecological balance, and sustainable solutions (e.g., "eco-friendly," "natural harmony," "water conservation," "living water feature") to appeal to environmentally conscious clients.
• •Focus on the Client's Vision and Satisfaction: Frame benefits around the client's desires and the joy/serenity the water feature will bring. Use phrases like "your vision, realized," "designed for you," "enhancing your lifestyle."
• •Maintain a Calm, Elegant, and Slightly Aspirational Voice: Avoid overly casual slang or aggressive sales tactics. The language should reflect the beauty, tranquility, and premium nature of the custom water features being offered.

Social Perception

Aims to be perceived as high-quality, creative, and environmentally conscious providers of luxury outdoor enhancements.

Copy Examples

• •Headline: Transform Your Landscape into a Liquid Lagoon Oasis. Body: Escape the everyday. At Liquid Lagoon, we design and install bespoke water features that bring tranquility, beauty, and a touch of nature's magic to your doorstep. Discover your personal paradise.
• •Headline: Sustainable Water Artistry for Your Home or Business. Body: Imagine a stunning waterfall welcoming clients or a serene pond beckoning you to unwind. Liquid Lagoon crafts innovative, eco-friendly water features that are as responsible as they are breathtaking. Let's create sustainably.
• •Headline: More Than a Water Feature, It's an Experience. Body: From the first sketch to the final ripple, Liquid Lagoon is dedicated to meticulous craftsmanship and realizing your vision. We build more than ponds and fountains; we build enduring aquatic experiences.
• •Headline: Your Vision, Our Expertise, Pure Liquid Serenity. Body: Dreaming of a vibrant koi pond or a modern, elegant fountain? Liquid Lagoon’s expert designers and installers bring your unique water feature dreams to life with precision and passion.
• •Headline: Invest in Beauty. Invest in Calm. Invest in a Liquid Lagoon. Body: Enhance your property's value and your well-being with a custom-designed water feature. Liquid Lagoon delivers exceptional quality and innovative solutions for lasting enjoyment.