Brand Tone

Energetic & Vibrant, Approachable & Friendly, Informative & Trustworthy, Lifestyle-focused & Aspirational, Community-oriented

Brand Values

• •Health & Wellbeing
• •Effectiveness & Science
• •Natural & Clean Ingredients
• •Convenience
• •Impact & Sustainability
• •Community Connection
• •Innovation

Best Practices

• •Be Authentic and Relatable: Use language that resonates with an active, health-conscious audience. Share real-life scenarios and user experiences (or encourage user-generated content) to build connection. Avoid overly technical jargon unless explaining the science in an accessible way.
• •Stay Positive and Uplifting: Focus on the benefits and the positive impact of hydration on well-being and lifestyle. Keep the tone optimistic and encouraging.
• •Emphasize "Better-For-You" and "Better-For-Planet": Consistently weave in messaging about natural ingredients, no artificial additives, and the brand's sustainability and impact efforts. This appeals to conscious consumers.
• •Maintain Energy and Vibrancy: Use active voice, vibrant descriptions (especially for flavors and experiences), and a generally enthusiastic tone, particularly on visually-driven platforms like Instagram and TikTok.
• •Engage and Build Community: Ask questions, respond to comments thoughtfully, and highlight local partnerships and events to foster a sense of belonging and local relevance. Tailor messaging slightly for different platforms while keeping the core tone consistent.

Social Perception

Effective Hydration Solution, Good Taste (Generally), Convenient for Active Lifestyles, Modern & Trendy, Associated with Wellness Culture, Trustworthy (Emerging in Australia)

Copy Examples

• •Headline: Feel the Bondi Vibe, Every Sip! Body: Liquid IV Australia is here to power your sunny adventures and keep you refreshed from coastal walks to city explorations. Our science-backed Hydration Multiplier delivers faster hydration than water alone, packed with essential vitamins and real fruit flavor. Grab a stick and live your brightest day! #LiquidIVAUS #HydrateAustralia
• •Headline: Your Everyday Hydration Hero. Body: Juggling work, workouts, and everything in between? Liquid IV is your pocket-sized partner for staying on top of your game. Real ingredients, faster hydration, and a taste you'll love. Because feeling good should be easy. Find us at Chemist Warehouse!
• •Headline: More Than Just Water. It's a Movement. Body: At Liquid IV Australia, we believe hydration can change the world – starting with yours. Our Hydration Multiplier isn't just effective; it’s made with no artificial nasties and supports our global impact initiatives for clean water access. Hydrate better, feel better, do better.
• •Headline: Unlock Your Potential. Hydration, Elevated. Body: Push your limits and recover smarter. Liquid IV’s essential electrolytes and vitamins are scientifically formulated to help you perform at your peak and bounce back faster. Whether it's a marathon or a Monday, we've got your hydration covered.
• •Headline: Taste the Sunshine! ☀️ Body: Say goodbye to boring water and hello to delicious, effective hydration! Liquid IV Australia comes in amazing real fruit flavors like Passionfruit, Lemon Lime, and Strawberry. Which one will be your new go-to for that instant refresh? Let us know below! 👇 #RealFlavour #StayRefreshed