Brand Tone

Practical and Solution-Oriented, Friendly and Approachable, Confident and Trustworthy, Enthusiastic and Passionate (especially about the outdoors), Innovative

Brand Values

• •Innovation and Practical Design
• •Quality and Durability
• •Customer Satisfaction
• •Sustainability and Environmental Responsibility
• •Community and Giving Back
• •Health and Hydration

Best Practices

• •Always Circle Back to the Core Problem/Solution: Continuously reinforce the "Never Lose Your Lid™" benefit. Make it the hero of your messaging.
• •Embrace Your Roots and Story: Weave in the Idaho origin, the founder's inspiration, and the commitment to quality and community. This builds authenticity and trust.
• •Keep it Practical and Benefit-Driven: Focus on how the product features (magnetic lid, insulation, durability) make the user's life easier, better, or more enjoyable.
• •Use an Approachable, Confident Voice: Write as if you're talking to a friend you're genuinely helping – be clear, direct, and enthusiastic about your innovative solution. Avoid overly technical jargon.
• •Visually and Verbally Align with an Active, Conscious Lifestyle: Use language and imagery that resonates with outdoor enthusiasts and those who appreciate smart, sustainable products.

Social Perception

Innovative Problem-Solver, High-Quality and Reliable, Trustworthy Small Business, Eco-Conscious, Practical for Active Lifestyles

Copy Examples

• •Headline: Tired of Lost Lids? We Stuck a Magnet On It. Body: Adventure freely without the cap-tastrophe. Our patented magnetic lid sticks right to your Liquid Hardware® bottle, so you can focus on the trail ahead, not the lid you left behind. Durable, insulated, and always complete. #NeverLoseYourLid
• •Headline: Your Coffee Stays Hot. Your Lid Stays Put. Genius, Right? Body: From mountain mornings to Monday meetings, enjoy your brew at the perfect temperature. And that lid? It’s magnetically attached, keeping it clean and close. That's the Liquid Hardware® promise: smarter hydration, no loose ends. #MagneticMugMagic
• •Headline: Built for the Wild. Designed for Your Peace of Mind. Body: As an Idaho-based crew, we know a thing or two about rugged gear. That’s why we built Liquid Hardware® bottles to be tough, leak-proof, and equipped with a magnetic lid you literally can't lose. Backed by a lifetime guarantee, because we believe in gear that lasts. #IdahoTough #LiquidHardware
• •Headline: Hydration That Clicks (Literally). Body: Experience the satisfying click of your Liquid Hardware® lid securing itself magnetically. No more fumbling, dropping, or searching. Just pure, convenient hydration wherever life takes you. Easy to clean, easy to love. #SimplyMagnetic
• •Headline: More Than a Bottle: It's a Commitment. Body: To smarter design, to reducing waste, and to giving back. Every Liquid Hardware® bottle with its "Never Lose Your Lid™" feature is our pledge to quality and a better planet. Join us in staying hydrated and making a difference. #SipSustainably #PKDAwareness