Brand Tone

Mysterious, Enigmatic, Artistic, Poetic, Sophisticated, Intellectual, Spiritual, Esoteric, and Evocative

Brand Values

• •Transformation: Perfume as a medium to transcend the material and explore inner worlds.
• •Imagination & Storytelling: Each fragrance is a narrative, a journey for the mind and senses.
• •Symbolism & Mythology: Drawing inspiration from ancient myths, cultural symbols, and the esoteric.
• •Artistic Expression: Prioritizing creative vision and olfactory artistry over trends.
• •Emotional Connection: Creating scents that resonate on a deep, personal, and emotional level.
• •Return to Essence: Reviving the ancient, sacred, and ritualistic aspects of perfume.

Best Practices

• •Embrace Poetic & Evocative Language: Use metaphors, symbolism, and rich sensory descriptions. Avoid overly direct or purely functional language. Focus on painting a picture and evoking a feeling rather than just describing a product.
• •Maintain an Air of Mystery: Hint at deeper meanings without revealing everything. Pose questions that invite introspection. The copy should intrigue and suggest, rather than overtly explain.
• •Prioritize Storytelling: Frame product descriptions and brand messages within a narrative. Connect scents to myths, legends, or abstract concepts that align with the brand's core themes.
• •Uphold Sophistication: Use a refined vocabulary and an intelligent tone. The copy should appeal to a discerning audience that appreciates artistry and intellectual depth.
• •Consistently Link to Transformation & the Esoteric: Reinforce the idea that these perfumes are more than just fragrances; they are tools for inner exploration, emotional connection, and spiritual elevation.

Social Perception

Niche, Artistic, Intriguing, Mysterious, Luxurious, High-Quality, Thought-Provoking, and For Connoisseurs

Copy Examples

• •Headline: Unlock the Invisible. Body: Liquides Imaginaires invites you to transcend the tangible. Each scent is a key, a whisper from a world unseen, transforming scent into an intimate revelation. Discover your olfactory allegory.
• •Headline: More Than Perfume. An Olfactory Ritual. Body: Return to the sacred origins of scent. Our trilogies are crafted not as mere fragrances, but as potent distillations of myth and magic. Anoint yourself with stories, and let your spirit awaken.
• •Headline: Wear the Unspoken. Body: Some tales are not told in words, but felt in the soul. Liquides Imaginaires captures the essence of these narratives, bottling the enigmatic and the profound. What story will your skin tell?
• •Headline: The Alchemy of Scent. Body: Where imagination takes liquid form. Our perfumes are an invitation to explore the boundaries of perception, to alchemize the everyday into the extraordinary. Dare to imagine.
• •Headline: An Encounter with the Sublime. Body: Beyond the veil of the known lies a realm of pure sensation. Liquides Imaginaires are your passage to this ethereal space, where scent becomes a spiritual journey, an elevation of the self.