Brand Tone

Professional and Established, Fashion-Forward and Trendy, Customer-Centric and Supportive, Enthusiastic and Passionate, Quality-Oriented

Brand Values

• •Quality
• •Reliability
• •Innovation
• •Customer Service
• •Partnership & Growth
• •Style & Trends
• •Operational Excellence

Best Practices

• •Maintain a Professional Yet Approachable Tone: While highlighting expertise and market leadership, ensure communication (especially on social media and in customer service) remains friendly, engaging, and enthusiastic about the products and trends.
• •Emphasize Quality and Curation: Consistently message that Liquid Brands carefully selects and stands behind high-quality, trend-relevant brands. Use language that reflects a discerning eye for style and innovation.
• •Highlight Partnerships and Success Stories: Showcase the strong relationships with both the brands distributed and the retailers they serve. Testimonials (if obtainable from retailers) or case studies of successful brand introductions can reinforce their value.
• •Visual Consistency is Key: Ensure all visual assets (website, social media, marketing materials) are high-quality, modern, and reflect a fashion-forward aesthetic. This visually reinforces the "style" and "trend" aspects of their brand values.
• •Focus on Solutions and Support for Retailers: In B2B communications, consistently frame Liquid Brands as a supportive partner that understands retailer needs and contributes to their growth by providing access to in-demand products and market insights.

Social Perception

As a significant and successful player in the New Zealand fashion and footwear distribution market. Their long-standing relationships with international brands like Crocs and their recent major investment in new, high-quality facilities project an image of a stable, growing, and professional operation.

Copy Examples

• •Headline: Elevating New Zealand's Style, One Iconic Brand at a Time. Body: At Liquid Brands, we don't just distribute fashion; we curate the future of New Zealand's retail landscape. With over 20 years of expertise, we partner with leading global and local brands, bringing unparalleled style, quality, and innovation to your customers. Discover the difference dedication makes. #LiquidBrandsNZ #FashionDistribution #NZRetail #StyleLeaders
• •Headline: Behind Every Great Retail Collection is a Powerful Partnership. Body: Liquid Brands: Your trusted partner for fashion, footwear, and lifestyle distribution in New Zealand. We offer a seamless, supportive, and strategic approach to brand growth, ensuring the latest global trends reach discerning Kiwi consumers. Let's build your brand's success story, together. #NZFashion #FootwearDistributor #BrandGrowth #LiquidBrands
• •Headline: More Than Distribution. It's a Commitment to Excellence. Body: From our state-of-the-art facilities to our passionate team, Liquid Brands is dedicated to operational excellence and outstanding service. We empower retailers with a diverse portfolio of high-quality brands and the support needed to thrive in a dynamic market. Experience the Liquid Brands advantage. #QualityBrands #NZDistribution #RetailSolutions #LeadingTheWay
• •Social Media Post (showcasing a new collection from a partner brand): Image: Stylish flat lay or model shot of the new collection. Caption: Fresh arrivals have landed! ✨ Step into the new season with the latest from [Partner Brand], exclusively distributed by Liquid Brands. Discover innovative designs, premium quality, and the trends everyone will be talking about. Find it now at your favourite retailers! #PartnerBrand #NewSeasonStyle #MustHave #LiquidBrandsNZ #NZFashion
• •B2B Outreach (Email Snippet to a Potential Retail Partner): Subject: Introducing [New Exciting Brand] to the NZ Market with Liquid Brands. Body: At Liquid Brands, we're passionate about connecting New Zealand retailers with exceptional international and local brands that resonate with your customers. We're thrilled to announce our new partnership with [New Exciting Brand], known for its [unique selling proposition]. We believe their collection would be a perfect fit for your discerning clientele and would love to discuss how we can support your success.